So, what would you do if you want your phone to have a global coverage for an extended period of time? Of course, sponsor a sports event. At least this is what Samsung must have thought when they decided on attempting to make Note 3 the official Olympic phone.
The Winter Olympic is to be held in Sochi (Russia) in February 2014. The event will be for over 2 weeks and Samsung will get a whole lot of coverage during those periods. Note 3 will also be primed till that period. It will be available in all markets till then and the hype surrounding its initial launch would have faded. The timing would be perfect for Note 3 to get back into the limelight.
Apart from this, Samsung will also be giving away its flagship phone to all the participants of the Winter Olympics. This is unprecedented and will definitely give a lot of coverage to the phone. We might see the players flaunting their new Note 3 which would obviously be an additional free publicity. Suddenly, Samsung will have hundreds of athletes endorsing its smart phone.
Another thing this denotes is Samsung global presence. Such a move will not be beneficial to a company like Apple (major presence in US) or Sony (Major presence in East Asia). Samsung on the other hand has grown into a company that is in almost every country now and with such kind of advertising, it would like to reach its entire user base simultaneously.
The entire project is termed as an initiative by the name of – ‘Samsung Smart Olympic Games’ initiative. Along with the whole hardware aspect, Samsung has also update its Wireless Olympic Works (WOW) app. This app will provide up to date information regarding the Winter Olympics including the scores, medal counts and records to general people.
In my opinion, sports are one of the most lucrative advertisement options. Even in India, if a company sponsors a cricket series the name of the company is etched in the memory of the people who watch that series- Be it Sahara (team sponsor for years) or even a small thing as Karbonn Kamaal Catch.
What is your opinion on this? Will Samsung get its ROI from this initiative?