Maruti Suzuki unveiled its compact SUV XA Alpha at the Auto Expo 2012 being held at Pragati Maidan, New Delhi. Thus, India’s largest car maker Maruti Suzuki took its first step to enter the elite SUV segment, which accounts for less than a fifth of the total automobile market in the country.
Maruti’s XA combines the macho image of SUV with elegance and finesse to meet the demand of sophisticated customers in this new era. The ‘alpha’ represents trendiness, newness and the cross over category vehicle that the urban youth of the country could correlate with.
MD of Maruti Suzuki, Mr Shinzo Nakanishi was quoted as:
“India is set to become one of the top automobile markets of the world. This may become evident as early as the next Delhi Auto Expo. Maruti Suzuki will lead India’s automobile growth and evolution by strengthening its compact car portfolio, entering new segments and creating new product categories across fuel options".
Apart from the new SUV, Maruti also revealed its new models of popular cars such as Alto K10, WagonR and Shift.