Lands Ends Bestselling Fall Coat Now Offers Winter Warmth
Lands End’s new Dory Down collection offers flattering styles with extra warmth for frigid winter days. Women loved the Dory Jacket last fall and we heard them loud and clear that they wanted to keep wearing it all winter long, so we are excited to offer an extended collection Dory styles designed with winter in mind, said Scott Whittingham, Lands End.
Dodgeville, Wis. November 17, 2009 — Everyone has a favorite item of clothing they would love to wear all year round, but sometimes the seasons just dont allow. Last fall, Lands End introduced the Dory Jacket that was temperature rated for cool, fall days. This winter, Lands End launches an entire Dory collection with toasty 550 fill power down that offers winter fashionistas the style they crave with the extra warmth for frigid winter days.
Women loved the Dory Jacket last fall and we heard them loud and clear that they wanted to keep wearing it all winter long, so we are excited to offer an extended collection Dory styles designed with winter in mind, said Scott Whittingham, senior merchandise manager for Lands End. More than 25 years of outerwear expertise went into creating the Dory Down collection. We know our customers will be thrilled with the results.
Getting Down with Warmth and Style
According to Whittingham, in addition to fashion, women are demanding more warmth from their around-town coats. With the new Dory Down collection of jackets, coats and vests, women need not worry. Each is rated to be comfortable in temperatures well below freezing. In fact, the full-length Dory Down Coat is temperature rated to a bitter -30oF
While Dory Down offers a flattering feminine shape, it also incorporates performance features usually reserved for heavy-duty winter coats. The shells exclusive DriOff finish repels water all winter long, while knitted inner cuffs prevent wind from blowing up the sleeves. All Dory Down styles sport a detachable, down-filled hood with removable, faux fur lining to make even the coldest winter days a bit more bearable.
Adoryable Feet
Snow flurries dont have to signal the end of fashionable footwear. The new Dory Snow Boot helps keep feet stylish with crisscrossed laces and faux fur trim. But it also offers plenty of functionality to keep feet warm and dry, Whittingham explained. An antimicrobial sock liner and removable cushioned EVA insole keep the boot fresh and comfortable, while rear reflectors improve visibility for nighttime safety.
Join the Big Warm-up
From now until November 30, Lands End and the National Coalition for the Homeless invite everyone to donate a gently used coat at one of the Big Warm-up donation bins in the 252 Lands End Shops at Sears and 13 Inlets across the country. For each coat donated, Lands End will give 20% off the purchase of a new Lands End coat. All coats will be distributed via the National Coalition for the Homeless to those in need. Track donations, find donation sites, watch an inspiring video and learn more about how to help at www.bigwarmup.com.
Tell Us Your Dory Story on Facebook
Every year Lands End gives customers the inside story on what makes its outerwear out-of-this-world. This season, Lands End invites customers to share their very own outerwear stories on the Outside Story section of its Facebook page. Visit www.facebook.com/landsend and click on the Outside tab at the top of the page.
About Lands End
Lands End is one of the worlds largest retailers of clothing for the family. In addition, Lands End offers an innovative collection of fine quality goods for the home. Lands End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands End shop at Sears. Lands End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands End merchandise is Guaranteed. Period.
Editor’s Note: Be sure to visit the new Lands End newsroom at www.landsend.com/newsroom
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