Dec 1, 2009 (PRN): Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, today announced that it has expanded its offerings to include a full range of research-based consulting services for exhibition organizers and corporate exhibitors and event marketers.
The focus of the consulting services will be on the strategic elements of exhibitions and events. For exhibition organizers the focus will be on the key strategic issues and decisions they face such as increasing revenue, assessing and improving value of their exhibitions, identifying new attendee and exhibitor segments, reducing attendee and exhibitor attrition and assessing new ideas like show launches or co-location opportunities. For corporate event marketers the primary focus will be on the five key drivers of Return On Investment (ROI) and Return on Objectives (ROO): event strategy and objectives development, show selection and investment and/or event mix-strategy decisions, key tactical execution drivers of ROI/ROO, lead management and follow-up process, and internal measurement program development and reporting.
A rare combination of experienced thought leaders and a 46-year history of revolutionizing event measurement uniquely qualifies Exhibit Surveys to understand the challenges that event marketing professionals are facing every day. Exhibit Surveys reliable and actionable research and measurement provides the basis for recommendations and guidance to consult with clients, utilizing a wide variety of industry knowledge, data sources, and research to meet client needs.
Event marketers are currently facing considerable challenges, and every recommendation and decision they make must be well thought out and justified. There is not much room for mistakes or bad decisions in todays environment, commented Exhibit Surveys CEO and president Jonathan Skip Cox. We can bring our extensive experience to help find manageable ways to confront these evolving challenges, while continuing to help our clients progress profitably and successfully while still containing costs.
Exhibit Surveys will be in booth 1122 at ExpoExpo Atlanta December 8-10.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities.
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