Home » Internet » Ecommerce » Flipkart Feeling The Heat, Increases Affiliate Commissions
Last updated: June 28, 2013 at 16:08 pm

Flipkart Feeling The Heat, Increases Affiliate Commissions

Seems like Flipkart is feeling the heat from new entrant Amazon. According to the mail sent to all affiliates, they have significantly jacked up the affiliate commissions, in some cases upto 10 times the existing rate.

Affiliate programs are big sales generating channel for E-Commerce sites in India and across the world. Affiliate programs by E-commerce sites have also led to hundreds and thousands of affiliate commission based businesses. Even in India, most of the comparison sites or deal aggregating sites work purely on affiliate commission basis, which itself is quite lucrative.

Flipkart Affiliate Program

Amazon’s entry into India seems to have shaken up Flipkart. Amazon offers some of the best affiliate commissions in the Industry and to compete, Flipkart has not bought their commission nearly at par. Amazon offers 10 percent commission across the board and till date Flipkart had variable structure. From as low as 0.5 percent on Laptops & accessories to nearly 8 percent on Lifestyle items.

The new Flipkart affiliate structure has just 2 slabs – 5 percent and 10 percent. Here is “Before and Now” Comparison of Flipkart Affiliate Commissions.

New Flipkart Affiliate Commission Structure

CATEGORY REFERRAL PAYOUTS
Old New (JULY)
Books 6% 10%
Mobiles & Tablets 1% 5%
Laptops & Accessories 0.50% 5%
Clothing 8% 10%
Watches 8% 10%
Baby Care & Toys 4% 10%
Bags, Wallets & Belts 8% 10%
Ebooks 10% 10%
Footwear 8% 10%
Fragrance & Beauty Care 4% 10%
Gaming 1% 10%
Home & Kitchen 1% 10%
Audio & MP3 Players 1% 10%
Music, Movies & Posters 4% 10%
Personal & Health Care 1% 10%
Software 3% 10%
Sports & Fitness 8% 10%
Stationery 4% 10%
Cameras 2% 5%

Though Flipkart calls this a promotional payout structure, I doubt they will ever revert back to old rates. In my view, they have just kept a window open for themselves incase these changes don’t lead to significant sales.

According to the mailer, this promotional payout structure is available for all affiliate sales from 1st to end of July 2013.

[fbcomments]

2 Comments

Click here to post a comment

  • Dear Arun, Nice article, I have Flipkart affiliateaccount from last 1 year and earning somewhat 20 to 30$ per month. Its completely additional income..

    • Have you ever tried offer8net.com. It is an unique portal for affiliates who do not have their own website. If someone is already affiliate of ecommerce websites like snapdeal.com, amazon.in, flipkart.com, infibeam, etc, then offer8net.com allows to post their unlimited affiliate links free on offer8net.com network!

Indian Startup Funding Investment Chart List 2016

Check out our Youtube Channel!

Union Budget 2017-18 Important Highlights by Arun Prabhudesai

Here are the most important highlights from Union Budget 2017-18 announced today by Finance Minister…

Indians Downloaded 6 Billion Apps in 2016; Beat USA in App Downloads!

India is becoming an important destination for Google, and this has once again been proven by the do…

Jio Witnesses Data Speed Increase by 2X, Now Averages 9.9 Mbps

There is a good news for all Jio subscribers. According to TRAI MySpeed portal, Jio speeds have incr…

Daily Tech Wrap #1: Uber Fare Rise, Nokia 6 Launch, Sub-2k Smartphone, Aadhaar Numbers & More...

We are starting a new daily Tech Wrap series that bring you the most happening stories of the day in…

Subscribe to Our Youtube Channel

who's online