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Top Most Trusted Brands in India: Samsung, Sony, BMW Rise…

Trust Research Advisory released the Top Most trusted Brands by Indians for 2013, and the pecking order has changed quite a bit, except for the Top position which remains with Nokia. Even though, Nokia’s fortunes have been dwindling, especially in India, the brand recall and trust is still high for it to top the table.

Most Trusted Brand in India-001

Samsung, no doubt has had a stellar run over past 18 to 24 months and Indians have selected it to be the 2nd most trusted brand after Nokia. Samsung was ranked 4th in 2012.

Sony, still remains one of the most recalled and trusted brand in minds of Indian with 3rd position, rising 2 places compared to previous years. I am actually a bit surprised to see Sony doing so well. Yes, Sony has always been amongst India’s favourite brands, especially when it came to consumer electronics like Televisions and Music Systems. However, in recent times, they have neither launched any stellar product or have not come up anything to improve upon their popularity amongst Indians, and hence I am a little perplexed with the rise in Sony’s Trust Rankings.

Brands with most improved Trust Rankings

Among the Top 10 most trusted brands, BMW, the German Luxury car maker has risen 22 places to notch the 4th place in the rankings. Luxury automobiles have seen a surge in India in recent times, and BMW has been in the forefront of Indian minds. Infact, BMW now has started creating a brand aura about itself, like Mercedes had in previous decades.

Audi, another Luxury car maker has also increased its Trust ranking rising 42 places from 56th rank in the previous year to 14th this year!

Mercedes Benz on the other hand has fallen off tremendously over past few years. IN 2013 rankings it has fallen whooping 127 places to be ranked a lowly 249th most trusted brand in India.

5 Brands that have risen the most among Top 100 Most Trusted brands

  1. Cello Pens (+271 gain, ranked 96th)
  2. Being Human (+252 gain, ranked 75th)
  3. Tide (+224 gain, ranked 60th)
  4. Ferrati (+193 gain, ranked 53th)
  5. Tata Sky (+156 gain, ranked 51st)

Brands with most Decreased Trust Rankings

Many BFSI segments saw major fall in the Trust Rankings in 2013. Among the Notable ones are ICICI Prudential Life (-623), Cadbury Gems (-507), Spencers (-470), DHFL (-469), Hindu Newspaper (-466), Olympus (-466), General Motors (-423) and Rediff (-403).

5 Brands that have fallen the most among Top 100 Most Trusted brands in 2013

  1. Pepsi (-53 fall, ranked 69th)
  2. HCL (-37 fall, ranked 78th)
  3. Raymonds (-36 fall, ranked 57th)
  4. HDFC (-36 fall, ranked 76th)
  5. Blackberry (-53 fall, ranked 66th)

Top 100 Most Trusted Brands in 2013

BTR 2013 BTR 2012 GAIN(+) FALL(-) Brand Name Super Category
1 1 - NOKIA Personal Gadgets
2 4 2 SAMSUNG Durables
3 5 2 SONY Durables
4 24 20 BMW Automobile
5 2 -3 TATA Diversified
6 11 5 GODREJ Diversified
7 10 3 RELIANCE Diversified
8 7 -1 BAJAJ Diversified
9 9 0 AIRTEL Telecom
10 3 -7 LG Durables
11 35 24 HONDA Automobile
12 34 22 APPLE Technology
13 27 14 DELL Technology
14 56 42 AUDI Automobile
15 26 11 LUX Personal care
16 36 20 NIKE Personal Accessories
17 8 -9 LIC BFSI
18 93 75 OLAY Personal care
19 43 24 DOVE Personal care
20 22 2 HEWLETT PACKARD Technology
21 12 -9 TITAN Personal Accessories
22 78 56 AMUL Food & Beverage
23 39 16 PONDS Personal care
24 62 38 COLGATE Consumer Products
25 51 26 VIDEOCON Durables
26 20 -6 ADIDAS Personal Accessories
27 38 11 ONIDA Durables
28 134 106 NIKON Personal Gadgets
29 63 34 SKODA Automobile
30 23 -7 PUMA Personal Accessories
31 15 -16 REEBOK Personal Accessories
32 57 25 WOODLAND Personal Accessories
33 18 -15 IDEA Telecom
34 76 42 AMWAY Consumer Products
35 14 -21 PHILIPS Durables
36 58 22 INTEL Technology
37 6 -31 MARUTI SUZUKI Automobile
38 44 6 DETTOL Personal care
39 69 30 ACER Technology
40 13 -27 BATA Personal Accessories
41 17 -24 VODAFONE Telecom
42 99 57 NESTLE MAGGI Food & Beverage
43 105 62 L’OREAL Personal care
44 31 -13 GOOGLE Internet
45 33 -12 LEE Apparel
46 48 2 LEVI’S Apparel
47 73 26 GARNIER Personal care
48 65 17 FACEBOOK Internet
49 46 -3 PARLE Food & Beverage
50 19 -31 SBI BFSI
51 207 156 TATA SKY DTH
52 81 29 TOSHIBA Durables
53 246 193 FERRARI Automobile
54 86 32 BRITANNIA Food & Beverage
55 121 66 RAYBAN Personal Accessories
56 154 98 HTC Personal Gadgets
57 21 -36 RAYMONDS Apparel
58 97 39 CANON Personal Gadgets
59 37 -22 BIRLA Diversified
60 284 224 TIDE Consumer Products
61 87 26 LENOVO Technology
62 102 40 PANASONIC Durables
63 210 147 SURF EXCEL Consumer Products
64 71 7 YAMAHA Automobile
65 45 -20 DABUR Healthcare
66 32 -34 BLACKBERRY Personal Gadgets
67 49 -18 COCA-COLA Food & Beverage
68 - - CADBURY’S Food & Beverage
69 16 -53 PEPSI Food & Beverage
70 61 -9 AXE Personal care
71 104 33 LAKME Personal care
72 - - LAYS Food & Beverage
73 59 -14 FASTRACK Branded Fashion
74 91 17 ASIAN PAINTS Manufacturing
75 327 252 BEING HUMAN Social Organization
76 40 -36 HDFC BFSI
77 85 8 PANTENE Personal care
78 41 -37 HCL Technology
79 66 -13 M & M Diversified
80 50 -30 FORD Automobile
81 144 63 NIIT Education
82 111 29 SONATA Personal Accessories
83 75 -8 KENTUCKY FRIED CHICKEN Retail
84 129 45 LOOP Telecom
85 143 58 AXIS BANK BFSI
86 70 -16 HERO Automobile
87 106 19 ANNA HAZARE Personality
88 68 -20 BSNL Telecom
89 166 77 NIVEA Personal care
90 124 34 HSBC BFSI
91 94 3 TCS Technology
92 89 -3 SPYKAR Apparel
93 - - ICICI BFSI
94 137 43 PEARS Personal care
95 83 -12 HYUNDAI Automobile
96 367 271 CELLO PENS Stationary
97 160 63 ARMANI Branded Fashion
98 77 -21 BIG BAZAAR Retail
99 107 8 VOLTAS Durables
100 88 -12 TIMES OF INDIA Media – Print

See the complete Top 1000 rankings of Most Trusted Brands by Trust Research Advisory.

About Arun Prabhudesai

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun’s Google+ Profile

One comment

  1. “Brands that have fallen the most among Top 100 Most Trusted brands in 2013″ – We are only 1 MONTH into 2013. It seems rather early to be making such statements… 6 months into 2013 or even 4 months into 2013 is still understandable!

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