• Media Monday: Viral campaigns are least effective in India

    by Arun Prabhudesai

    As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO perspective” where Chief Marketing Officers of various sectors took the survey.

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    The age of Viral Videos

    by Arun Prabhudesai

    Today’s guest post is written by Krishnakumar - fondly called KK - CEO of one of the well known digital media agency based in Mumbai. While I was having a chat with him last week, he mentioned that most of the corporates have been requesting him to come out

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    Uncyclopedia - Encylopedia spoof

    Addictive e-parody!

    by Arun Prabhudesai

    In continuation to the funny look of Microsoft Search Engine - MSDewey.com , Uncyclopedia.org is another site that has got into notice. The site looks to be a spoof of the well-contented, encyclopedia Wikepedia.org. Try opening these sites together and every word, link and tag lines of the former

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