unique-selling-proposition

The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi),…

India is rapidly going online. Even though less than 10% of all Indian online users (which number in itself is quite low) have actually shopped online, a lot of new entrants are making a foray into online market, banking on the growth of…