TV Ads

TV Ad Revenues Now At Pre-Covid Level With 64% Growth; FMCG #1 Sector With 72% Share In TV Ads According to the latest survey report generated by the Broadcast Audience Research Council (BARC) India, it is found that the television…

Looks like the mute button on the remote was invented by a person who could no longer stand the ill and loud ads! 91% of the viewer’s prefer to skip ads if it was an option on the television. Take that! Though most of us hate the ads,…

When Rupert Murdoch bought Star TV in 1992, his understanding was that people from all over the globe will someday watch the same programs, thereby creating a theory of “media globalization”. Based on these fundamentals, initially Star…

Football fans are right now going berserk with the excitement of FIFA Worldcup which is currently happening in Brazil. As per a recent findings, World cup soccer fans are 21 times more fanatical compared to Hockey fans; 11 times more crazy…

Indian advertisement industry created ripples across the sphere in the year 2013, as it produced some of the most amazing and creative advertisements. The goal of any advertisement is to get subtle attention from the viewer, and to…

Few years back we never saw Indian online companies resorting to Television Advertising. But, that is not the case now, infact looks like it is now becoming a trend. Even today, reach of Television is much more than any other media,…

Image from WikipediaI have said this repeatedly earlier and I am saying it again. I love Indian TV advertisements. They not only pass across the message in those limited 10 seconds, but the fun element in it keeps the viewers wanting for…

I have mentioned this earlier - I love creativity of Indian advertisements. They are not only fun to watch, they also create a lasting impression on viewers mind.I have seen numerous television ads in US and UK, but very few ads seem to…