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The Indian Readership Survey 2014 is out and it shows that even in the age of Internet and mobile, the readership of physical dailies and magazines is still on the rise. Although, Internet as a news consumption medium is showing rapid…

Indian Readership Survey has once again come out with their yearly report and things are still looking good for physical newspapers and magazines in India. According to the 2015 report, Trak.in - Indian Business of Technology, Mobile…

Global market research giant Hansa Research revealed the latest Indian Readership Survey (IRS) for Q1 2012. The survey noted that while Radio and Cinema consumption decreased 4.2%, the Indian consumer's appetite for Internet and Cable &…