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First impression is the last impression. Also, you won’t get another chance to make that first impression, every body knows that. When you’re talking to a prospect about your new product launch, it helps them to know what exactly the product is all about and how can it enthuse them to go for your specific product from the wide range of choices available in the market.

Many a times I have seen web startups saying that Social media ads doesn’t work as effective as Google/Search based ads. We have tried and ...

Guest post by Ashish Sinha First of all, thanks to Arun for giving me an opportunity to reach out to smart readers of trak.in. I ...

Before I answer this question, I should answer another question first- What inspired me to write this post? The other day I was having a ...

We are now just 3 days away from 7th Edition of hugely popular startup event – Proto.in. Here is a sneak preview of what’s in ...

Most of the start-ups as well as established companies in internet space primarily targets US audience. This is understandable as US Online Advertising market stands ...

I don’t know how many of you have watched the Movie “2012”, but I watched it 2 times and found it an extremely interesting one! ...

Two days back, at the Web2.0 expo, a respected blogging pioneer and six-apart founder, Anil Dash announced to the world the launch of ‘Expert Labs’   ...

[Post by Abhijeet Vijayakar] One of the most important uses of capital is in discovering new markets. With a sufficient pool of capital, new markets ...

[Guest post by Abhijeet Vijayakar] What environmental factors are necessary for startups to flourish? This question has been examined by several authors, and most have ...

Yes, you are reading it right. It indeed is Crowdsourcing and not Outsourcing that can give your business the winning edge. Unfortunately, Crowd Sourcing, a term first coined by Jeff Howe in his article The Rise Of Crowd Sourcing is not as famous as its rhyming twin- Outsourcing.

In it's most crude form, Crowd sourcing is nothing but harnessing the power of Crowd. On a much formal note, Crowd sourcing bears the ideology "More the brains, more the Solutions"…OK, I made that up :).

Kingfisher became the first Airlines in India to use Twitter. Kingfisher will update its guests through the social media rising star – twitter. When I ...

Airtel and Tata Indicom the providers of broadband Internet in India are trying to cap the broadband speeds. There are also talks about policing the ...

Started in 1981 Infosys was on the verge of collapse after 8 years when a joint venture with Kurt Salmon Associates (KSA) has collapsed. The ...

We have recently covered Pustak which is a book buying site for book lovers targeted at International editions. Now, the startup we are going to cover makes it easier than Pustak for your wallet. Librarywala is a online lending library. You can search and rent the books online. The books will be delivered to your doorstep. Librarywala is to books what Moviemart is to movies. How does it work? It works like any other online rental service. You register, pick your books and they will be delivered to your doorstep. You can queue them up if the book is in circulation. You can keep a maximum of 2 or 3 books at a time. The total number of books per month varies from 3 to 12 depending upon your plan.