Social analytics

When Finance Minister Arun Jaitley presented his government’s first Union Budget on July 10th, the social media was abuzz with opinions, viewpoints and observations. Salaried professionals, entrepreneurs, students, activists, politicians…

Whether Indian banks have adapted themselves to the social media tone? Do they respond to their follower’s tweets and post creative content on their timelines? Are they popular with their users and understand their social media needs?…

As of now, more Indians are buying gold online, compared to offline medium. Even Diwali shopping is now done online! More than one lakh crore worth of digital payments will made by Indians by the end of 2014. Within a short span of…

The recently concluded Lok Sabha elections is historical is several ways. Not only it was the longest election ever organized, it was the world’s biggest as well. More than 30,000 crore of rupees were spent on this extravaganza, which…

People on the web own several accounts across multiple networks and services, signing up for a new service often happens to be an annoyance. A new set of credentials to create, remember or manage. So most popular networks nowadays offer a…