rebranding exercise

Among the documents found among Osama Bin Laden's belongings in Abbottabad, Pakistan the US authorities had found an elaborate plan. It was not a plan to blow up prominent structures or to assassinate prominent leaders. Interestingly it…

The issue of branding and rebranding has been discussed and re-discussed here. It’s a topic which has been there in our collective consciousness considering the recent debacle of Airtel. But just to brush up everyone’s knowledge, branding…