product-launch

I attended Gionee’s Elife S5.5 launch event at Grand Hyatt, Goa on 31st March and came out quite impressed! It was an event which not only was done on a grand scale, but was also one of the most thought out product launches that I can…

Fear is an emotion which is permanently embedded into the mind of a human being. If we remove this emotion from this world, then there would be total chaos in the society. It’s a protective instinct which shields us from dangers. Fear is…

In the month of April, 2010, Apple launched iPad in the US, and within two weeks, 300,000 unites was sold and within one month, one million iPads were sold all over the world. Product creators and Entrepreneurs still regard this launch…

Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement,…

First impression is the last impression. Also, you won’t get another chance to make that first impression, every body knows that. When you’re talking to a prospect about your new product launch, it helps them to know what exactly the…

Computers are getting cheap, really cheap. Zenith, the second largest PC maker in India has come out with Windows based (either Vista starter or XP home edition) Laptops for as low as Rs. 14,999/-. These will undoubtedly the lowest Windows…