Online marketing

In the simplest form, Digital Marketing means connecting a digital user with a brand, in order to persuade him or her to purchase their product/service or idea. Performance based marketing is one such form of Digital marketing, wherein…

For corporate firms and large brands with marketing budgets worth millions, shelling a few thousands of dollars for their monthly marketing is no great deal. However for small scale businesses, every penny counts and the budget spent in…

I have been doing Online Marketing for the last 3 years or so, working in organizations and companies providing services or products or just ideas. And more often than not, I have encountered several ‘collisions’ and ‘cold wars’ between…

Will your entire social media strategy need to be reworked from the ground up in 2013? That’s the fear of a lot of marketers out there, but it’s not exactly the reality. Yes, the Social Media Market is going to change significantly, with…

I happen to fall on a web page that had this mathematical formula to describe aptitude of an individual in social media. When social media is all about relationships, it seemed funny to read relationships aptitude described as a…