Most Trusted Brands

The biggest brands in the world are built upon a set of business ethics which have created an atmosphere of reliance and trust around their brands. In an already crowded market, where brands with similar offerings jostle for space and…

Economic Times’ Special supplement: Brand Equity has come out with their annual ‘Most Trusted Brands’ ranking for 2015, and there are some major surprises in there. Both Maggi and Nokia, once hallmark of branding power in India, have…

According to a new study by Brand Trust Report, India Study 2014 (BRT 2014), it has been found that Samsung is the most trusted brand in India right now. Last year, Nokia held #1 position but it has since slipped down to 5th position. In…

Trust Research Advisory released the Top Most trusted Brands by Indians for 2013, and the pecking order has changed quite a bit, except for the Top position which remains with Nokia. Even though, Nokia’s fortunes have been dwindling,…