mobile-ads

Recently, the “internet of things” study by Gartner had revealed that world will have 26 billion internet connected devices in next 6 years out of which smartphones and tablets will account for nearly one-third of them. With such…

Ever wondered who pays for the awesome game you just downloaded from the Google Play store for free? Or how does the mobile game developer get his costs back and manages to stay alive while you are playing for weeks and months without…

I have been associated to the field of online advertising for some time now. Still, mobile advertising is a new space even for me. The outburst that we call the mobile revolution gave people little time to adapt to the new format. In fact,…

I have been closely following the reports and surveys on usage of mobile phones and its services by Indian users. Today I stumbled upon an Interesting survey by InMobi – the results of which really surprised me. In all the previous…

Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The 38.5 million…

Most of you are aware that India in the midst of mobile revolution. Mobile subscribers in India are growing at nearly 100% year on year and rural subscriber growth is taking lion’s share of it. Recently TRAI announced that India has…