local language content

Even though India has one of the largest English speaking population in the world, it still constitutes a small portion of the entire population. 8 out of 10 people still cannot read or understand English language. This is now becoming a…

Google has just launched “Indian Language Internet Alliance” with an aim to target 500 million+ Internet users from India by 2017. Under this alliance, Google will partner with regional languages content providers, and showcase their…

IAMAI recently released their Vernacular Report 2012, which looked at the usage of local language online content consumption, which clearly showed that more than 1 in 3 users use local language content while accessing the internet. India,…