Kolkata Knight Riders

Hotstar and Akamai have collaborated for IPL for ensuring that cricket fans are able to watch matches online, without any hiccups. At its peak, 5.5 million or 55 lakh viewers were watching this particular match, at the same time. This has…

For the first time in India, a cricketer has beaten a Bollywood celebrity in terms of brand value. Cricket superstar Virat Kohli's brand is now more valuable than Bollywood superstar Shahrukh Khan's brand value, and this signifies so many…

Mumbai Indians defeated Rising Pune Supergiant on May 21st to become IPL champions for the third time. But does that mean Mumbai Indians is the most powerful brand within the IPL ecosystem? Think again, because that is not the truth.…