Influencers

The government will soon issue guidelines for social media influencers which would make it compulsory for them to declare their association with the product they endorse. The Department of Consumer Affairs is involved with this,…

Brands Will Spend Whooping $27.5 Billion On Influencer Marketing This Year: 355% Growth In Last 5 Years Recent years have seen the rise in influence marketing as today’s the age of social media. Even though the impact is parochial to…

It found 719 posts that violated guidelines. The Advertising Standards Council of India (ASCI) found Ranveer Singh, Jacqueline Fernandez and over two dozen digital creators violating its guidelines for Influencer Advertising in…

The system of reviews and ratings is a double-edged sword. While 10 positive reviews can propel your services or products, 1 bad review can break them!