Content Marketing

Creating content is easy. Write a blog. Whip up a neat chart or graph. Share your thoughts on video. It’s managing this content and deploying it using a coherent content strategy that is tricky. According to a recent CMI survey, Over…

What is the most important priority for a startup? Some might say survival. I’d say it’s growth. In the same vein as “offense is the best defense,” startups need to keep growing if they harbor any hopes of survival. Few startups, if any,…

The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner

Most business owners find it difficult to look for groundbreaking ideas when it comes to lead generation. In today’s business environment, ‘Quality & Unique Content’ is in demand more than ever. In my experience, content marketing,…

For Web content Publishers (like us) Facebook is great medium which offers large audience and exposure. However, one of the major problems that most publishers face is that the content they share is not seen by relevant audiences,…

If you have a start up in the B2B space, you can’t ignore content marketing. As a B2B start up you are definitely looking for ways to reach your target customers. But as a startup your marketing budget is limited and paid acquisition…

Content marketing is the buzzword these days. Everyone is building new products and services and everybody expects a lot of promotion and user frenzy as soon as they launch their product. But it is simply not possible. Everyone won’t feel…

Digital marketing is gaining momentum in India. Brands, Ad Agencies and companies are taking digital more seriously than ever before. One of the biggest advantages that Digital Marketing brings to the table is Measurement. We all have heard…