Competitive advertising

Smartphones have taken the Indian cellphone market by storm. With yearly growth of 87%, the smartphone is slowly making its way into every household. While international players Samsung and Nokia can claim a significant share of this surge,…

Coke and Pepsi Jet Airways, Kingfisher and Go Air Audi, BMW and Subaru HUL and P&G What do you think is common between them other than them being companies from the same industry? All of them have at some point or the other engaged…