coke

Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement,…

Coke and Pepsi Jet Airways, Kingfisher and Go Air Audi, BMW and Subaru HUL and P&G What do you think is common between them other than them being companies from the same industry? All of them have at some point or the other engaged…

There is something I enjoy in India that most of the other people hate. The Indian TV commercials. I find them very very creative. Some of the best advertisements in recent years have been from Pepsi and Coke. The...