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I guess it is true that you can take an Indian out of India but you can’t take his / her love for India. The traffic statistics for leading Indian local news sites does suggest that no matter which part of the world they are, Indians love catching up with what’s happening in India. …

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How readers access Trak.in through Mobile Devices!

by Arun Prabhudesai
Mobile-Operating-System

I had to share these stats about trak.in for quite some time now, especially because we feature so many external Mobile usage related reports showing popular mobile devices and their OSes – however, one thing I have found with those reports is that most of them are skewed towards western markets. Trak.in gets …

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The State Of Internet With Some Real-Time Stats

by Ankit Agarwal

It is always good to visualize the rise of internet and the pillars of internet such as social media, e-commerce etc. A lot of market research and database companies come up with quarterly or annual state of the internet reports providing a visual peek into how the Internet is evolving. The folks at OnlineSchools …

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5 Ways to beat Petrol price hike!

by Eric Jose
Fuel-Price-Hike

Petrol price hikes have been a nightmare for all of us. Combined with inflation, it is becoming hard for an average Indian to survive. So it is high time that we adopt measures to use less fuel, so that the impact of price rise is minimal. Following are some practices when followed would …

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Top 10 coupons / deal sites in India – Snapdeal reigns supreme!

by Arun Prabhudesai
Deal Sites Market Share

Deals & Coupons sites have been creating buzz over past 12 to 18 months – Thanks to Groupon’s (rumoured) Billion Dollar valuation, there has been a sudden surge in deals, discounts & group buying sites across the web. In last 2 months alone, I have heard over 5 new similar sites coming up in India [...]

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Online Travel audience jumps by 32% [Comscore]

by Arun Prabhudesai
Indian Travel Websites Market Share

Indian Ecommerce space has been growing consistently over past few years, and is expected to grow even fiercely in coming years. However, it is dominated by one sector – Online Travel Booking. Infact, OTA command more than 80% of all the entire Indian Ecommerce Market share. By December 2011, it is expected that Ecommerce …

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Google Street View Imagery kicks-off in India, starts with Bengaluru

by Arun Prabhudesai
Google Street view

Google India today announced on its twitter stream that it will be kicking-off the much awaited Google street view imagery collection using Google branded cars and Google Trikes. It will be interesting to watch how Google goes about this in India. In most of the western countries it is a different thing …

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Why I would rather order my Pizza Online than be killed on an Indian road!

by guest
Indian Traffic

[This is a guest post by one of regular trak.in readers – Ravi Dawar] It’s a royal pain in the A*** when I have to get out of my home in this scorching heat and driving on the Indian roads adds to my agony. I live in a society, which is clean as per …

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Economic Times emerges as largest financial Website in India [Comscore report]

by PR
Economic Times

As per the latest report for Jan-11  published by ComScore, economictimes.com has emerged as the leading financial and business news site with 3.6 million unique visitors. Recently it has introduced a much more accurate method which is called unified approach – a combination of  panel and tag data. In the first month …

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Can there be another Yahoo! Or for that matter a new Rediff?

by Sunil R Nair
Yahoo-Aol

The answer is – NO. There can never be another Yahoo or AOL or Rediff. Its just not conceivable for anyone to start from scratch and build traffic that these portals have acquired over the years. A good friend recently estimated upwards of 200 crores to be the amount needed to achieve the …

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Woohoo…Automated Toll system coming soon!

by Arun Prabhudesai
automated-toll-booth

I am sure most car owners have faced this one time or the other – waiting in queue of very slow moving cars at a toll booth. I drive quite frequently from Pune to Mumbai and back – and one of the things that I seriously hate is seeing long queue of cars lined up [...]

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India needs Tata Prius and not Tata Nano

by Sriram Vadlamani

Toyota Prius uses the energy produced from braking and tries to replenish it for running the car. It also uses the kinetic energy produced from the spinning of wheels on a downhill to replenish some of the energy required to run the car. This would reduce the amount of energy (fossil fuel) needed to run the car. This car is best suited for city conditions. This was designed for US market.

Now, imagine the car in India.

I would say the car would never use the petrol in the tank. Any guesses why? In Indian cities you don’t do anything else other than hitting on the brake pedal. That is a lot of energy to run a car. So Isn’t Prius the better-suited car for India than Nano?

India needs a Prius or a Prius++, not Nano ! 

Nano would be an environmental disaster. It would clog the roads, the atmosphere and ultimately the lungs of little ones. Funny thing is Tata is doing the Indian society a great service by commoditizing the car market. Though they are running into loses already because of the Singur issue and the new plant to be set-up.

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Trak.in June Statistics and other updates

by Arun Prabhudesai
June Trak.in traffic

WOW…What a month June has been ! The traffic went even beyond my expectation. Google seems to love trak.in. It ranks my blog very well on number of high traffic keywords.

A lot has happened in the month of June apart from registering high traffic growth. The feed subscriptions also went up, only marginally. I have moved to a new house personally. My startup hover.in also moved to new bigger office. We secured funding for hover.in as well in May.

Apart from this, hover.in is in the last phase of alpha. It will come out in Beta on August 1st. I am extremely excited about the way hover.in is turning out. I am sure Web publishers and bloggers will feast on our offering.

Moving on to Trak.in June Statistics, here is the snapshot of Google Analytics and Feedburner.

June Trak.in traffic

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Trak.in February Round-up

by Arun Prabhudesai
February Trak.in statistics

Its that time of the month again – doing a quick round-up on previous month.

February saw least number of posts published in a month since the start of this blog. Not an achievement that I would have liked.

February traffic growth

The traffic however remained constant with a marginal growth compared to January. This month saw close to 119,500 page views compared to 117,500 garnered last month.

February Trak.in statistics

February subscriber growth

From subscriptions perspective, February was a good month – It added close to 180 subscribers. On Feb 1st, Feedburner subscriber widget showed 1285 subscribers and as of today Trak.in has 1466 subscribers. A decent growth given that very few posts were published this month.

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Yahoo’s new Ad solution targets user behaviour, hopes to increase click through rates!

by Arun Prabhudesai

Now, I feel this is a serious threat to user’s privacy. Even though the Yahoo! officials have assured that they follow strict privacy policy, a normal user will be quite uncomfortable knowing that everything he/ she does is tracked and stored !
I am okay with search words stored anonymously, but here Yahoo! not only tracks activities, but stores it as a user profile.
Even Google stores searches done, however, user has the facility to stop storing these results. Also, I am not sure if google keeps the track of which user has searched for what !
Even with all this, I fail to understand how Yahoo! will know what banner ads user has clicked (unless they are Yahoo’s own ads ) and which microsites they have visited.

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