• Social Media catapults Anna Hazare’s campaign into a global phenomenon!

    by Arun Prabhudesai

    This is a prime example of the power of Social Media. Till date, Anna Hazare has gone on “Fast unto death” campaign many times previously in his life, but the reach, publicity and fame that the Jan Lokpal Bill against corruption has got has to be seen to be

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    Maruti Relies On Worker’s Inputs To Save Costs

    by Ankit Agarwal

    A lot of companies create internal / external engagement platforms for employees and customers to suggest improvements, product recommendations. The trend is more common in technology industry with the one of the most notable example being that of Ideastorm by Dell. A lot of IT service companies also promote

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    Lukup for i-Ads on TV: revolutionary idea? [Media Monday]

    by rabigupta

    Lukup, a Bangalore based company run by Headstart founder Kallol Borah has come out with first of it’s kind concept in India- interactive Ads on Television sets! The ads are 100/100 pixel small ads which are shown as hot spot format at bottom right end of Television (as seen

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    What star is your car?

    by Satyam Gambhir

    Have you ever thought how much is your contribution in the ozone hole? Ever thought how much carbon does your car emit in a day or per kilometre? Think about it. Government of India took an intelligent initiative of rating passenger cars on a 5 star basis, simply like

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    WoW ! 10 second Ad costs Rs. 35 Lakh for Cricket World Cup Matches…

    by Arun Prabhudesai

    The Mega India Pakistan Semi Final cricket match is now less than 24 hours away. Literally, every person I am talking to is super excited about it. It so big that many corporates have even gone ahead and given a half day Holidays (and in some cases full day).

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    Japan Earthquake – Hope And Camaraderie In Times Of Despair!

    by Madhav Shivpuri

    SHAKE. SHAKE. SHAKE. Oh man…phew… that was a big one. Just when people had returned to work from the long shake which is quite unusual, the earth shook violently again, and again and again. It’s been more than 10 days now, but the earthquakes in Japan have continued albeit

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    Everyone wants a pie of World Cup- lessons from IPL

    by rabigupta

    Blame it to IPL, Cricket is no more a One day format monopoly and thanks to IPL for exposing various innovative revenue models around a game called ‘Cricket’. If you look at today’s One-Day Cricket format it looks like its fighting a battle for survival- 3 powerplays, Free hit

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    India says NO to Dot XXX domains!

    by Satyam Gambhir

    “Indian Culture says NO to porn sites” according to senior official at ministry of IT; however cyber laws were never strong enough to restrict porn from Indian users. It’s unfair to even try restrict people from porn; no matter what the legalities say – it is very much a

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    Why don’t we find foreign students coming to study full time in India?

    by Aseem Rastogi

    Despite having thousands of institutes across the nation in fields like engineering, medicine, commerce, arts etc. our country has trailed most of the developed nations in education since time immemorial. Whether its poor infrastructure, absence of teachers, fraudulent institutes – problems have existed in the education system at all

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    Indian Media & Entertainment Industry crosses USD 14 bn, advertising spends grow by 17%!

    by Arun Prabhudesai

    The Indian Median & Entertainment Industry has shown strong growth recovery in 2010 by logging growth of 11% over 2009 and touching Rs 65,200 crore (USD 14 billion) in revenue and is estimated to achieve a growth rate of 13% in 2011. Overall, Indian Media & Entertainment Industry is

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