From the category archives:

Media Monday

Media Monday: IPL counter strategy by Channels-will it work?

by rabigupta on March 15, 2010

ipl-logo

Vs

IPL may be a hit among masses but I’m sure that it’s a nightmare for marketing guys of all other channels (except Set Max). All major entertainment channels started preparing long back to counter IPL. And its time to analyze what they are doing and whether its helping them or [...]

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Media Monday- Coke Vs Pepsi war begins..who will win?

by rabigupta

It’s summertime and same old rivalry has resurfaced- “Coca Cola Vs Pepsi”! It’s been decades since these Cold drink giants are fighting over Indian beverage market share. Initially it was cold drink, but then the fight extended to other sections like energy drinks, healthy snacks, namkeens etc. But I’m here to compare the strategies of [...]

1 comment March 7, 2010 Continue Reading →

Media Monday: What Indians like to watch on TV?

by rabigupta

Was thinking of writing a post on this for long, but somehow wasn’t getting any interesting topic to start with. But after we accumulated some data from our website iDubba, and tried to analyze it – we found that the TV viewing habits of audiences over Internet are very different from other regular watchers.

We tried [...]

2 comments February 22, 2010 Continue Reading →

Media Monday: How much for a Brand?

by rabigupta

For a country where Cricket is worshipped, how much one can tolerate the nuisance of an entity which is taking every authority for granted just in the name of Cricket? Yes, I’m talking of IPL here. IPL has been in news for all wrong reasons this year and you need not to blame anyone but [...]

1 comment February 15, 2010 Continue Reading →

Media Monday: Television to Stay, Mobile TV to grow and Cable Industry is still going strong

by rabigupta

Online videos can’t replace subscription based TV

Those who are hoping that online television video services can replace Television, need to rethink. A recent survey in US tells that less than six million US households would consider canceling pay-TV service in favour of online video. That means only less than 8% of the Broadband owing households [...]

2 comments February 8, 2010 Continue Reading →

Media Monday- Mystery behind the Indian Govt Ad revealed!

by rabigupta
GoofupasIndiangovtadfeaturesexPAFchief_9356

Since I have got your attention now let me confess that the headline is a gimmick :), and the person behind cracking the Indian Govt Ad issue is none other than yours truely! For past 4-5 days all news channels bugged my ears broadcasting the news of a full-page newspaper advertisements from ‘The Women and [...]

0 comments January 31, 2010 Continue Reading →

Media Monday: A new local listing site, some ‘Action’ and DTH players under scanner

by rabigupta
askme

Infomedia 18 launches local listing website askme.in- why not use ‘burrp’ brand?

Infomedia 18 recently launched it long awaited local lsiting website askme.in which boasts of having 3 million businesses on its platform and is going to offer a unique feature ‘Click to Call’.
‘Click to call’ will allow any user to connect to the business for [...]

0 comments January 18, 2010 Continue Reading →

HT to offer WP content, Fox Star Studio’s dream run and a controversy loving boy- it’s all happening at Media Monday

by rabigupta
chetan

First of all a very Happy New Year to all Media Monday Readers, this is the first MM post of a new decade. Cheers!! I also apologize for not writing last week’s MM post of the year 2009 :(. Anyways, a new year has just started and “Breaking News” loving media has already got some [...]

1 comment January 3, 2010 Continue Reading →

Media Monday: Aamir Khan has a hot shot Resume for Marketing Post

by rabigupta
3-idiots

It looks like Aamir is preparing himself for a top class Job offer after his Bollywood Career. Why? Well, his out-of-box marketing strategies must be catching the eyes of top class media honchos and who knows he might be having some offers already. On this Business Blog it makes sense to have a look [...]

13 comments December 21, 2009 Continue Reading →

Media Monday: I can be a reality TV Script writer :)

by rabigupta
Raaz-–-Pichhle-Janam-Ka-Songsblasts.com

Okay! You might question me – are you obsessed with reality? The truth is- NO.

I’m obsessed with the stupidity of people who make us watch reality shows. Well I should not simply bad mouth the word “Reality” here, because there is some good reality content over TV too. Some of the shows which I like [...]

7 comments December 14, 2009 Continue Reading →

Media Monday: FIFA and Sony to start 3D revolution in broadcasting

by rabigupta
FIFA_09

Sony hasn’t faltered this time! In fact they are bang on!! FIFA has signed a Media deal with Sony to allow it to broadcast 25 World Cup matches in 3D Technology.

But these matches would not be telecasted Live for now, Sony will record these matches and the footage will be broadcasted at the FIFA International [...]

0 comments December 7, 2009 Continue Reading →

Is Govt regulation in Media Sector justified?

by rabigupta
Mithai_shop

No doubt Indian media has matured in past 5-10 years. It’s not just about content. Be it collaborations with foreign players, creativity in terms of marketing or be it technology or medium to present. Everything related to media today is comparable to developed markets. We have seen an all-round growth across sectors such as- Television, [...]

1 comment November 23, 2009 Continue Reading →

Media Monday: Bharatstudent.com on for Sale- Is Indian internet media helpless?

by rabigupta
Bharatstudent

This was kind of “shocking” to me. With Alexa rating of around 500 and Indian rating in top 50 how can a website can’t generate enough money to survive on its own?

Last week Northgate technologies informed that it will be selling off two of its major commodities (bharatstudent and ziddu). Northgate registered a net loss [...]

12 comments November 16, 2009 Continue Reading →

Media Monday: Online Video Advertisement gets hotter as News channels eye more Videos

by rabigupta
Video Advertising growth

Did you see a prominent change in most of the news websites recently ?

Yes, websites across India and US are using Videos more conspicuously to lure both readers and advertisers. The trend is becoming hotter in US (as Broadband users are increasing) with websites like cnn.com, espn.com and wsj.com are leading the trend.

Even in India [...]

2 comments November 16, 2009 Continue Reading →
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