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Best & Top ZooZoo Advertisements during IPL

by Arun Prabhudesai on March 18, 2010

TV Commercials during NFL Season are major talking point in the U.S. However, I see that no one talks about Indian TV advertisements during major events. Last year ZOOZOO Ads were craze during IPL, every one was talking about it. Even this time around we have zoozoo ads, and some are really quite [...]

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An Ad Mad World Out Here, HUL & P&G Lock Horns

by Ankit Agarwal

Even in this era of all-things-internet, there is no denying the fact that Television advertisements have a defining impact on the brand positioning. With TV ads, brands put their best face forward and reach out to a mass target audience.

TV Advertisements like any other forms of advertisements have one primary objective – Conversion. A brand [...]

3 comments March 3, 2010 Continue Reading →

Hari Sadu – Naukri’s new TV commercial is simple and to the point !

by Arun Prabhudesai

Naukri is back on TV with its very popular Hari Sadu line of commercials. I think Hari Sadu was a break through commercial, purely for the reason of the impact it created. The First version was excellent and Hari Sadu became a household name. No other online brand has been so well advertised. On [...]

2 comments February 2, 2010 Continue Reading →

This is how Advertisers fleece poor customers !

by Arun Prabhudesai

I was reading Times of India today morning, and the Front Quarter page Advertisement caught my eye. It was an advertisement for Flair pens. Boldly they advertised – “World’s Longest writing Pen” with a small *star* in the end. I was curious to know how they found out about the “longest” part and expected [...]

29 comments January 4, 2010 Continue Reading →

Telecom Tuesday: 3G Auctions, Advertisments,Mobile Banking

by Ankit Agarwal

3G Auction Delayed,Yet Again
The Indian Government seems to have lost it way with the much awaited 3G auctions.If the Department of Telecom(DoT) is to beleived , the official 3g auctions might get delayed by a more than a month and start around the first week of March.DoT is yet to finalise the Notice Inviting Applications.

The [...]

3 comments December 29, 2009 Continue Reading →

Adding real-time trending ads to the web: OneRiot at a time

by Sandy

OneRiot, a search engine for the real-time web and developer of the PulseRank algorithm to discover trending content on the web, has recently announced its plans to monetize the real-time web by making available contextual ads that are related to trending topics. They have partnered with a few partners including Digsby, [...]

1 comment December 26, 2009 Continue Reading →

Crowdsourcing done perfectly !

by Arun Prabhudesai

I have been wanting to write about this since I first saw the Lays Ad campaign featuring Saif Ali Khan. Do you remember the artist tattooing kareepatta on Saif’s hands ? That lays Ad has impressed me a lot – It is actually much more than just an advertisement. This is probably the first [...]

6 comments December 24, 2009 Continue Reading →

Foursquare checks-in to Mumbai: dawn of a new business paradigm built around location?

by Sandy

Foursquare is a new social network service that has now become available in India (Mumbai) too, and it allows its users to check-in to various parks, bars, museums, restaurants, whatever using their iPhone or Android Smartphone applications or by manually checking in using the mobile browser on other mobile phones. Another social network [...]

1 comment November 23, 2009 Continue Reading →

ZooZoos –Out From the Chatter Box and On to your clothes

by Arun Prabhudesai

Can you think of an advertisement campaign that became a phenomenon? Rather, an advertisement character that caught the eyeballs of one and all? I am sure you don’t have to think too much and probably already have the answer – An advertising phenomenon during this year’s IPL T20 tournament. The alien looking yet [...]

1 comment October 28, 2009 Continue Reading →

Media Monday: Viral campaigns are least effective in India

by Arun Prabhudesai

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO perspective” where Chief Marketing Officers of various sectors took the survey. Though [...]

2 comments October 19, 2009 Continue Reading →

Media Monday: Yahoo’s new look and a powerful “You” campaign – Why should Rediff worry?

by Arun Prabhudesai

Yahoo has been in news for past few days, thanks to the worldwide advertising campaign- “The You Campaign”, which has forced many people like me (Google lovers) to go and have a look at what is new at Yahoo. Sometimes it’s very important that when you have a brand like “Yahoo” and you [...]

2 comments October 11, 2009 Continue Reading →

Is Online Banner Advertising dying?

by Arun Prabhudesai

Percentage of Online Display Ad clickers

Number of users who click on Online Ad banners has reduced by half in last 2 years? Only 16% of all Internet users clicked on just One Display ad in the whole month. These revealing statistics come from none other than Comscore, the authority in Internet user behavioral tracking. The presentation [...]

7 comments September 24, 2009 Continue Reading →

Branded Mall Concept – will it click?

by Arun Prabhudesai

Airtel has been instrumental with their marketing strategies right from the start. Infact, recently in the recent issue of 4Ps magazine, Airtel was named to have to most brand awareness in India. source: 4Ps Magazine Be it the print media or the the Idiot Box, Airtel is right up there [...]

7 comments September 7, 2009 Continue Reading →

Did Sprite dilute its USP with the new ‘Fridge Pack’ Advertisement?

by Arun Prabhudesai

The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi), adventure(Thums up) and likes, Sprite took a rather simple but bang on tag line "Sprite [...]

4 comments September 2, 2009 Continue Reading →

Consumers trust Traditional Media Advertising more than Online Media

by Arun Prabhudesai

According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are trusted the least with less than a quarter of consumers showing some degree of trust. [...]

7 comments July 28, 2009 Continue Reading →

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