I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? [source] Similarly there are many products
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What do you think makes great brands so powerful, long lasting and unique even when they’re not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply relying on smart advertising? Let’s check out what great brands
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I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprise when the page loaded – I was a bit confused for couple of seconds wondering if I landed on
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The below “The Hindu” Advertisement is creative at so many levels, I can’t describe. Whoever, has made it, has punched ToI in the face, all keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly takes a jab at low quality of news covered by Times
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After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article as this topic would require an entire
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Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that India saw in 2011. Let’s take a look at the top 10 campaigns that were well recalled, liked, watched and commercially successful – in
» continue reading[Note: This event coverage is written by Mr. Pavan R Chawla, Vice President -- Media & Entertainment of Adfactors PR Pvt. Ltd.] Finally, when Chief Guest Shivraj Patil, the Governor of Punjab (and former Home Minister of India) announced the winners of top Industry Award Jagran Presents Impact Person
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[Update: The results have been announced - Here is the Impact person of the year award coverage] In just a few hours from now, top professionals, movers and shakers of the Media, Marketing and Advertising industry will converge upon a mid-Mumbai five star hotel, where the results of a
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Before we start, here is a disclaimer – This article is for people who are just getting started online. Internet veterans may find it too interesting. Internet is growing in India quite rapidly – Thousands of businesses are coming online on daily basis. However, many of them come online
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In last few years, Online advertising has been growing at much better pace than any other traditional advertising medium – According to recent report put together by Magna Global, online advertising spends will touch 71 Billion dollars this year globally. In India, online advertising is picking up pace
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