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    Celebrity Endorsements: do they work?

    by Dr Vikram Venkateswaran

    I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? [source] Similarly there are many products

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    5 things that great brands do!

    by Kaushambi

    What do you think makes great brands so powerful, long lasting and unique even when they’re not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply relying on smart advertising? Let’s check out what great brands

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    Yahoo Mail Home displays Full-page Fastrack Ad [Desperation?]

    by Arun Prabhudesai

    I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprise when the page loaded – I was a bit confused for couple of seconds wondering if I landed on

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    The Hindu punches Times of India in face with this Super Creative Advertisement!

    by Arun Prabhudesai

    The below “The Hindu” Advertisement is creative at so many levels, I can’t describe. Whoever, has made it, has punched ToI in the face, all keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly takes a jab at low quality of news covered by Times

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    How some start-ups used innovative methods to promote themselves?

    by Dr Vikram Venkateswaran

    After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article as this topic would require an entire

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    Top 10 Indian advertising campaigns of 2011!

    by Kaushambi

    Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that India saw in 2011. Let’s take a look at the top 10 campaigns that were well recalled, liked, watched and commercially successful – in

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    Impact Person of the Year Award 2011 goes to Agnello Dias of TapRoot – Advertising finally gets its due![Event]

    by guest

    [Note: This event coverage is written by Mr. Pavan R Chawla, Vice President -- Media & Entertainment of Adfactors PR Pvt. Ltd.] Finally, when Chief Guest Shivraj Patil, the Governor of Punjab (and former Home Minister of India) announced the winners of top Industry Award Jagran Presents Impact Person

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    Who will be the Impact Person of the Year? [Event]

    by guest

    [Update: The results have been announced - Here is the Impact person of the year award coverage] In just a few hours from now, top professionals, movers and shakers of the Media, Marketing and Advertising industry will converge upon a mid-Mumbai five star hotel, where  the results of a

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    Internet marketing tools – how to get your business noticed online!

    by Kaushambi

    Before we start, here is a disclaimer – This article is for people who are just getting started online. Internet veterans may find it too interesting. Internet is growing in India quite rapidly – Thousands of businesses are coming online on daily basis. However, many of them come online

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    Average Online Advertising Rates in the world – India 66th!

    by Arun Prabhudesai

    In last few years, Online advertising has been growing at much better pace than any other traditional advertising medium – According to recent report put together by Magna Global, online advertising spends will touch 71 Billion dollars this year globally.   In India, online advertising is picking up pace

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