Home » Trends » advertisement

advertisement

5 things that great brands do!

by Kaushambi on February 8, 2012 |

kuch meetha ho jaye

What do you think makes great brands so powerful, long lasting and unique even when they’re not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply relying on smart advertising? Let’s check out what great brands really do and how they make [...]

{ 0 comments }

Yahoo Mail Home displays Full-page Fastrack Ad [Desperation?]

by Arun Prabhudesai
Yahoo Homepage

I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprise when the page loaded – I was a bit confused for couple of seconds wondering if I landed on “Yahoo typo” homepage. But that was [...]

Continue Reading →

The Hindu punches Times of India in face with this Super Creative Advertisement!

by Arun Prabhudesai

The below “The Hindu” Advertisement is creative at so many levels, I can’t describe. Whoever, has made it, has punched ToI in the face, all keeping themselves within the legal boundaries of what is allowed. The advertisement indirectly takes a jab at low quality of news covered by Times of India and how their readers [...]

Continue Reading →

How some start-ups used innovative methods to promote themselves?

by Dr Vikram Venkateswaran
innovative ideas-001

After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article as this topic would require an entire book, but still it got …

Continue Reading →

Top 10 Indian advertising campaigns of 2011!

by Kaushambi
tvad-001

Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that India saw in 2011. Let’s take a look at the top 10 campaigns that were well recalled, liked, watched and commercially successful – in no particular order.  …

Continue Reading →

Impact Person of the Year Award 2011 goes to Agnello Dias of TapRoot – Advertising finally gets its due![Event]

by guest
agnello-haresh

[Note: This event coverage is written by Mr. Pavan R Chawla, Vice President -- Media & Entertainment of Adfactors PR Pvt. Ltd.] Finally, when Chief Guest Shivraj Patil, the Governor of Punjab (and former Home Minister of India) announced the winners of top Industry Award Jagran Presents Impact Person of the Year 2011, it …

Continue Reading →

Who will be the Impact Person of the Year? [Event]

by guest
impact

[Update: The results have been announced - Here is the Impact person of the year award coverage] In just a few hours from now, top professionals, movers and shakers of the Media, Marketing and Advertising industry will converge upon a mid-Mumbai five star hotel, where  the results of a by-peers-and-fellow-professionals appraisal of eight media leaders [...]

Continue Reading →

Internet marketing tools – how to get your business noticed online!

by Kaushambi
internet-marketing

Before we start, here is a disclaimer – This article is for people who are just getting started online. Internet veterans may find it too interesting. Internet is growing in India quite rapidly – Thousands of businesses are coming online on daily basis. However, many of them come online with very high hopes …

Continue Reading →

Average Online Advertising Rates in the world – India 66th!

by Arun Prabhudesai
global advertising forecast

In last few years, Online advertising has been growing at much better pace than any other traditional advertising medium – According to recent report put together by Magna Global, online advertising spends will touch 71 Billion dollars this year globally.   In India, online advertising is picking up pace as well, thanks to …

Continue Reading →

Tips to create a great mobile in-app ad for your product!

by Kaushambi
mobile advertising

Advertisers are gradually notching up their budgets for mobile in-app advertising, considering the phenomenal number of apps being downloaded each year – an estimated 10 billion. Even if advertisers get a slim percentage of response though in-app ads, their profits and brand presence would increase manifold. Mobile in-app advertising is changing the rules …

Continue Reading →

Brand Arrogance: How Market leaders lose the plot – lessons from Honda

by Dr Vikram Venkateswaran
Honda City

Market leaders are always in a peculiar position. Always faced with the daunting task of keeping their position, Often than not, they lose track of what got them to the top and end up as laggards in the Industry they once dominated. In other words they become victims of Brand Arrogance. Take Hindustan Motors …

Continue Reading →

Why a strong product brand is more important than a corporate brand?

by Dr Vikram Venkateswaran
clip_image001

I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked back at my experience with brands and realized that …

Continue Reading →

What all marketers can learn from the Volkswagen!

by Dr Vikram Venkateswaran
Anything-for-jetta

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t make it is taking no such chances the second time [...]

Continue Reading →

Tata DOCOMO launches series of humorous TV ads to showcase its superior Network Coverage!

by Arun Prabhudesai

Tata DOCOMO has always come up with some great marketing campaigns since it launched its GSM service couple of years back. Now, they have launched a series of 8 new television advertisements that showcase their superior network coverage – one of the biggest areas of complaints by Mobile users. These series of …

Continue Reading →
Page 1 of 71234...Last »
who's online