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How some start-ups used innovative methods to promote themselves?

by Dr Vikram Venkateswaran on January 23, 2012 |

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After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article as this topic would require an entire book, but still it got …

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Accounting Outsourcing for Startups/SMEs – Answer to Weak Financial Management

by guest
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For Small & Medium Enterprises (SMEs) who wish to create a niche for themselves in today’s competitive market, it is imperative to keep a track of their day-to-day transactions and financial events. Businesses where the accounts section is always at the backdrop & does not receive enough managerial efforts frequently face financial crunches. …

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Why some startups survive while most fail?

by Dr Vikram Venkateswaran
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In the 1950’s 8 employees of the famed Shockley Semiconductor got into dispute with William Shockley. The employees left and formed Fairchild Semi-conductors. The process repeated many time over with these former employees forming more than 65 companies in less than 20 years. This phenomenon was referred to as the ‘Silicon Startups’ and the location [...]

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Top 5 great tools to have for a paperless office!

by Kaushambi
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While many are in the rush to turn their offices from physical to virtual, there are some of us who may still be bound by an office with a real address. But in order to make the most of your office, the best way is to go paperless. Here are some tools you should use [...]

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Floating colony for startup entrepreneurs [Novel Idea?]

by guest
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Starting a startup is becoming easier and easier nowadays, with cloud computing eliminating the need for a physical server farm. But what hasn’t become easier, is relocating your startup to Silicon Valley if an entrepreneur from outside the US tries to do so. As usual, technology has progressed far faster than immigration legislation. Indeed, …

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Top 5 myths that entrepreneurs need to re-think!

by Kaushambi
enterpreneurship

Over the years, as many entrepreneurs have hit the jackpot of fame and success, there are certain glamorous associations that have become attached with the image of being an entrepreneur. But the reality is far from that. Entrepreneurship is difficult – Most entrepreneurs need to grind it out the hard way. It requires huge amount [...]

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Indian Ecommerce Startups & their travails with Ruthless Indian payment gateway providers!

by Arun Prabhudesai
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Arun’s Note: I got this email in my inbox today from an entrepreneur detailing out his frustrations regarding the how ecommerce startups are at mercy of Indian Payment Gateway providers – This is not the first time I have heard and more or less most early stage startups are experiencing this kind of frustration! I [...]

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5 tips to help you Bootstrap your Startup

by Kaushambi
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For the uninitiated, bootstrapping a startup basically means commencing your business with whatever you have in your pocket (which generally is very little) – no venture capital, no angel investing, no bank loans or external financial aid. [Wikipedia meaning here] A successfully bootstrapped business would mean surviving purely on profits out of sales, a …

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Indian Startup Jobs – Marketing & PHP skills in demand [Infographic]

by Arun Prabhudesai
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I just came across a very interesting infographic created by folks at  My Smart Price giving  insights on startups job scene in India. As expected – most of the startups lack Marketing & Sales people – that’s their biggest demand. I can tell you from my personal experience that finding a good marketing …

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5 things to keep in mind while raising entrepreneurial finance!

by Kaushambi
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Whether you are in India or anywhere on the globe, raising entrepreneurial finance is quite a challenge since you have to make individuals or institutions believe in your idea, project, business and vision. Here are 5 things to keep in mind while raising entrepreneurial finance. Tap your trade creditors …

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InfoEdge proposes to invest USD 3 Mln in Zomato & USD 4.5 Mln in MeritNation!

by Arun Prabhudesai
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InfoEdge, the company behind Naukri.com has informed BSE about 2 investments that it intends to make. First investment is proposed to be in MeritNation which is group venture of naukri.com itself. The invest in amount of USD 4.5 million (Rs. 20 crore) will be a mix of equity and convertible preference shares in …

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First Mover (Dis)advantage!

by Rishabh
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Do you remember wasting your childhood chasing Mario’s girlfriend on a TV videogame? Well good news for iPhone and iPad users is that the best selling video game “Mario” is now jumping to Apple’s platform post the failure of Nintendo’s 3DS console released in early 2011. The games developer has resorted to such …

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3 Types of Innovation-Structured [Apple], Unstructured [Amazon] & Open [Google]

by Mukund Mohan
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I had the opportunity to survey (in person, one-on-one) about 60+ entrepreneurs in India, who were founders and chief executives at leading eCommerce companies at the BVP cocktails & drinks last week at Delhi. I asked them to identify who they thought were the leaders in product (technology) innovation. Not surprisingly, Amazon, Google and Apple [...]

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Social Media Bubble: What is in store?

by Karthik
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Are we in the middle of Social Media Bubble? There appears to be ample evidence to suggest that we are in indeed in the middle of one. Mashable shared this infographic a couple of months ago. The over the top valuations of some of the Social Media behemoths like Facebook, Twitter etc. is …

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