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Why market research is a sheer waste of time?

by Dr Vikram Venkateswaran on December 13, 2011 |

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Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement, after all brands spend Crores of rupees in this activity. All …

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How to Spot Fake Customer Reviews on the Internet!

by Kaushambi
fake review

Even though many customers these days know that product reviews online come with a high risk of being absolutely fake and paid, the impact of good or bad reviews still doesn’t cease to be. It doesn’t take a second to be swayed by reading about an exotic hotel or the durability of a laptop. …

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The Real Grass-roots Innovation by Indian wins Best Product Design!

by Arun Prabhudesai
design-innovation-1

When I saw this low-cost low-tech simple yet extremely useful Product design – I was quite amazed as to why have we not seen it as yet. It would have saved back aches of thousands, if not millions of people who carry / push load on daily basis. In a contest arranged by Core77, …

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Tata Nano promises India’s most fuel efficient Diesel car at 40 km/litre!

by Viral Dholakia
Tata-Nano-white-background

Designing a new product based on certain standards and launching it successfully are altogether two different aspects to be taken care of in a new product offering. This is where most of the new products, especially engineering products, falter and need rectification of error on constant basis. Needless to say, Ratan Tata’s new engineering …

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AMAZON.com: The strongest BRAND of all!

by Arun Prabhudesai
value brands

So what comes to your mind when someone says BRAND VALUE??? According to Millward Brown "Value-D" ranking based on surveys of 150,000 consumers in 24 countries; AMAZON.com, founded by Jeff Bezos in 1994 has emerged as the strongest brand globally & in the U.S. Amazon is recognized as the strongest brand globally …

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Tata Pixel: High-end replica for a low-cost Nano Europa!

by Viral Dholakia
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It was christened as dawn of a new era aided by superior technology and engineering efforts. Ratan Tata surprised the automotive industry in 2009 when he introduced the Tata Nano, the 1 Lakh Rupee Car, in front of the world. It was an epic moment. But, now that the Tata Motors have come out …

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Will 2011 be the Year of Luxury Brands?

by Sriparna Neogi
L'Occitane

If the recent foray of premium luxury brands into Indian retail sector is any guide, then the average Indian, after shunning foreign luxury brands for decades and sticking loyally to home-grown products, is finally warming up to luxury brands. The luxury market has picked up quite a pace; according to A.T. Kearney, the global …

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Soon, Puneites can buy Milk from ATMs

by Viral Dholakia
Any Time Milk ATM

“Suno, ghar aate samay machine se ek litre doodh aur pau-kilo paneer le aana.” Yes, brace up for such requests from your better-half if you’re one of those Puneites. Pune might soon see its IT professionals walking all the way to ATM during odd hours. No, I am not talking about ATMs which cough-up crisp [...]

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Delhi gets its first Laundromat – A draw from the Western culture?

by Viral Dholakia
laundromat-Delhi

Money-making has become a tough proposition in this highly-competitive world – where keeping competitors at bay on a constant basis is always a challenging task. Under such circumstances, it would be dreams come true if you’ve an innovative idea or service to offer, which is virtually non-existent in your nearby locality. One such unique …

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6 important Lessons from Notion Ink Launch

by Sriram Vadlamani
Notion-Ink-Adam-Launch

[Reproduced from TGF Blog] Much has been said and much has been defended on the Notion Ink saga. After the calls like ‘spam-o-meter’ and ‘mysterious’ by popular blogs, the dust has settled down, or at least appears so. This did not happen by any magic. This happened through some humble blog posts by the CEO [...]

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Slimmest 3D LED Television by Samsung

by Arun Prabhudesai
samsung-slimmest-TV

just a few years back, Television was a bulky box that sat in your drawing room. With advent of LCD Television lot of that changed – Lot of flab was shed and everyone was excited about how well these TVs looked. They were slim and sexy. Then last year we saw 3D TV, which …

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Airtel launching Iphone 4 in Sept – Oct

by Arun Prabhudesai
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Finally we have some news regarding Apple Iphone 4 launch in India. Although Vodafone had mentioned they would be bringing Iphone 4 to India, they had not given any time-frame. Now, Airtel has gone ahead and announced  the launch of iPhone 4 just before Diwali to cash in on the Festive season, when …

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EPIC – Web Browser that is made in India [First Impressions]

by Arun Prabhudesai
Epic India Browser

Yup, Finally we have it – A web browser with “Made in India” tag, catering primarily to Indian Audience. A Mozilla powered browser – EPIC Browser – specifically made for India claims to be the first web browser with Anti-Virus capabilities.

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Can Infibeam Phi tablet really make it big?

by Arun Prabhudesai
infibeam-phi

Its been all about iPad, iPad and iPad over last few days. Infact, when I am talking about these mobile devices, the default word that comes to my mind is “iPad” when I actually want to talk about “tablets” in general. That’s the kind of impact Apple launches have on your mind. Having said that [...]

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R.I.P Typewriters – Paying Tributes to End of an Era !

by Viral Dholakia
Typewriter

The death sentence is out officially! India has officially discontinued use of type writers in all its day to day operations!!! Type writer is no more!! Let’s pay our last tributes to this incredible machine. For the generation who grew up on Imax Multiplexes, Mc Donald’s Burgers, Levis Jeans and the more recent advent …

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