Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement, after all brands spend Crores of
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Even though many customers these days know that product reviews online come with a high risk of being absolutely fake and paid, the impact of good or bad reviews still doesn’t cease to be. It doesn’t take a second to be swayed by reading about an exotic hotel or
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When I saw this low-cost low-tech simple yet extremely useful Product design – I was quite amazed as to why have we not seen it as yet. It would have saved back aches of thousands, if not millions of people who carry / push load on daily basis. In
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Designing a new product based on certain standards and launching it successfully are altogether two different aspects to be taken care of in a new product offering. This is where most of the new products, especially engineering products, falter and need rectification of error on constant basis. Needless to
» continue readingSo what comes to your mind when someone says BRAND VALUE??? According to Millward Brown "Value-D" ranking based on surveys of 150,000 consumers in 24 countries; AMAZON.com, founded by Jeff Bezos in 1994 has emerged as the strongest brand globally & in the U.S. Amazon is recognized as the
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It was christened as dawn of a new era aided by superior technology and engineering efforts. Ratan Tata surprised the automotive industry in 2009 when he introduced the Tata Nano, the 1 Lakh Rupee Car, in front of the world. It was an epic moment. But, now that the
» continue readingIf the recent foray of premium luxury brands into Indian retail sector is any guide, then the average Indian, after shunning foreign luxury brands for decades and sticking loyally to home-grown products, is finally warming up to luxury brands. The luxury market has picked up quite a pace; according
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“Suno, ghar aate samay machine se ek litre doodh aur pau-kilo paneer le aana.” Yes, brace up for such requests from your better-half if you’re one of those Puneites. Pune might soon see its IT professionals walking all the way to ATM during odd hours. No, I am not
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Money-making has become a tough proposition in this highly-competitive world – where keeping competitors at bay on a constant basis is always a challenging task. Under such circumstances, it would be dreams come true if you’ve an innovative idea or service to offer, which is virtually non-existent in your
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[Reproduced from TGF Blog] Much has been said and much has been defended on the Notion Ink saga. After the calls like ‘spam-o-meter’ and ‘mysterious’ by popular blogs, the dust has settled down, or at least appears so. This did not happen by any magic. This happened through some
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