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How Samsung Stormed Nokia’s fort in India

by Sitakanta Ray on February 17, 2012 |

Samsung-Nokia

Year 2012 seems to have started with a change of order of sorts among the top mobile companies in the world and India. Apple had briefly handed over the leaders’ podium to Samsung in the global scenario. Closer home it is now turn of Nokia to hand over the mantle to Samsung in the fast [...]

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How Offline Networking can bring you real results

by Kaushambi
networking-001

Whether you’re on the top of the game at your workplace or you’re a fresh graduate looking for jobs, networking online and offline will come handy when you really need it. Unfortunately there are no fixed rules for increasing your opportunities through networking. But one thing’s for sure – in India, you can’t afford to [...]

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Customer Acquisition through Social Media!

by Kaushambi
Tata Docomo FB Page

It was interesting to read in a recent ET report that auto giants like Maruti Suzuki, Hyundai and Tata Motors India are planning to make refreshed efforts in 2012 to tap their existing and potential customer base through Twitter, Facebook and other social media platforms. As per the report ‘E-Marketing Outlook in India for 2012′ [...]

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8 Awesome Tools for Marketers!

by guest
clip_image002

Modern marketers can be easily compared to superheroes. The job that used to boil down to a simple exchange of goods for money somewhere at a fairground several hundred years ago has become a genuine art. Nowadays it involves creativity, good command of at least one foreign language, ability to analyze the tendencies …

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How some start-ups used innovative methods to promote themselves?

by Dr Vikram Venkateswaran
innovative ideas-001

After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article as this topic would require an entire book, but still it got …

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How Indian brands are using Apps…

by Kaushambi
kurkure facebook app

Here are some facts for you…. Smartphone penetration in India is expected to rise from 4 percent in 2009 to 15 percent in 2013. There are over 100 Million Internet subscribers in India, out of which about 60 million users actively use social media. …

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How to create a Marketing Plan!

by Dr Vikram Venkateswaran
marketing Plan-001

I wanted to start the New Year with a small discussion on marketing plans. Now a lot has been said about marketing and sales and which is better and so on. But there is one fundamental principle when it comes to marketing plans. Marketing plans are intended to support the business plan. So if the [...]

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Marketing Budgets – How they are Allocated & Measured

by Dr Vikram Venkateswaran
budgets-001

Budgets are always a tricky issue. And when it comes to marketing, budget allocation becomes even more difficult. Most firms struggle to justify the return on Investment (ROI) on a marketing spend. Then how are budgets allocated? Firstly there is a general rule of thumb. Most firms allocate 1-2% of the …

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How Marketing can make Sales redundant?

by Dr Vikram Venkateswaran
sales-marketing

Imagine that you are at this restaurant and the waiter puts two glasses in front of you. In glass number one he pours a dark liquid from an unmarked jug. In glass number 2 he pours a similar dark liquid but this time it is from a bottle that has five letters- ‘PEPSI’. Now which [...]

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Goodbuzz.org extends traditional tipping model to advertising! [Viral Marketing]

by Arun Prabhudesai
Goodbuzz

[Disclaimer: Goodbuzz.org is an advertiser with trak.in] Goodbuzz is a place for advertisers to buy media from people (individuals), but the way it does is quite unique. It uses the traditional tipping model (yeah, those tips that we pay at restaurants) to spread awareness of what ever an advertiser wants to advertise! …

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Social Media: Indian CMOs find themselves Unprepared [Survey]

by Ankit Agarwal
social media engagement channel

It is now well established that enterprise social media adoption is as real as it gets and its not a fad that businesses are experimenting with. Gartner’s predictions on the role of social media as a collaboration and business transformation tool are not without their own merits. However, social media adoption in enterprises is …

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Rebranding strategies from the Military [Top Gun, Maverick and Devil Dog]

by Dr Vikram Venkateswaran
devil dog

‘I feel the need……The need for speed.’  – TopGun 1986 After the Vietnam war the US Navy was in a quandary. Their recruitment applications was way down and the not without reason. Desperately seeking to turn the situation the US Navy hit upon a novel idea to rebrand the organization and thus was created …

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Lufthansa Cargo Wants To Crowdsource Business & Process Innovation [Contest]

by Ankit Agarwal

From brainstorming to crowdsourcing, more and more companies are looking to tap into the collective intelligence of masses to solve their business problems. Lufthansa Cargo has taken crowd-sourcing a step further and has created a public co-innovation platform primarily targeted at finding innovative solutions for its supply chain. Lufthansa Cargo has launched Air Cargo Innovation Challenge and is [...]

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Why brands should take Twitter seriously!

by Dr Vikram Venkateswaran
twitter-followers-brand-referral

Most brand managers don’t take twitter seriously. They often feel it is more of medium for celebrities and their fans to exchange pleasantries and rake up controversies. But sadly most Marketers are myopic when it comes to twitter. A recent report from Constant contact a US based social media consultancy had some interesting findings. …

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