In the history of Indian brands there have been many brands that have disappeared over a period of time. Some of them have disappeared for the right reasons but there are some that may need to be brought back. Here in this piece I want to discuss three such
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During my stay in US, I had gone into Best Buy one day to buy a laptop. After selecting the laptop when I went to the cashier, he was telling me about an interesting value add service provided by Best Buy called “The Geek Squad”. Though I did not
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Most of India still hasn’t forgotten how there was a time when everyone was vying to buy the Maruti Suzuki 800 or the Fronty as it was lovingly called. Fronty may have been bid goodbye after its memorable run spanning a couple of decades, but Maruti Suzuki hasn’t stopped
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When I came back to India for good, I choose to settle down in Bangalore. One of the first things I did was to get a mobile connection and the service provider I choose was Air Tel. Now I have been an Airtel customer for 10 years and I
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With more than 450,000 twitter followers, Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group certainly seems to be leading the way in using social media to reach out to the masses. A quick look at Anand Mahindra’s Twitter page tells us that he has been reading up
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I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? [source] Similarly there are many products
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Year 2012 seems to have started with a change of order of sorts among the top mobile companies in the world and India. Apple had briefly handed over the leaders’ podium to Samsung in the global scenario. Closer home it is now turn of Nokia to hand over the
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Whether you’re on the top of the game at your workplace or you’re a fresh graduate looking for jobs, networking online and offline will come handy when you really need it. Unfortunately there are no fixed rules for increasing your opportunities through networking. But one thing’s for sure –
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It was interesting to read in a recent ET report that auto giants like Maruti Suzuki, Hyundai and Tata Motors India are planning to make refreshed efforts in 2012 to tap their existing and potential customer base through Twitter, Facebook and other social media platforms. As per the report
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Modern marketers can be easily compared to superheroes. The job that used to boil down to a simple exchange of goods for money somewhere at a fairground several hundred years ago has become a genuine art. Nowadays it involves creativity, good command of at least one foreign language, ability
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