social Media

Campaigns from the streets have moved to newspapers, radios, television and now even onto the cyberspace. Campaigns can be of any type, social, NGO, political or marketing. Based on the demographics that you want to reach, particular medium…

We have always been committed to keep you updates on things going around you. We already give you the top 10 business news and the top 10 tech news every week. Starting today, we would be bringing to you the top Indian twitter trends of…

With the soaring communal violence the Government has proposed to ban social media and monitor it. But is banning social media the only way ahead? Can the government take one step further and use social media for its benefit?

US based digital analytics giant comScore published a study which revealed that 25% of all online minutes spent in India were on social networking websites. Most visited websites in June 2012 were Google Sites, Facebook and Yahoo, with…

The social networking giant, Facebook, is well known to regularly bring new features, scrap the old ones (which see less adoption) and keep changing the interface of the site. Keeping the legacy alive, the website has been on a spree to…

What is your Personal Brand? Your Personal Brand is the unique brand value proposition that you offer; it is the reputation that you consciously build by consistently delivering your brand proposition - Your Brand Promise. It is a…

Social media today is not only about having a meaningful community but it is also about monitoring and measuring. Measuring social media activities has always been debated upon and will continue to be. One of the reason is that we are…

Looks like Facebook is becoming more open and transparent to its 900+ million users. Facebook’s Safety team yesterday published an Infographic that offers a peek at how content on Facebook is classified and how the content is handled by…

Looks like Google & Facebook are going to have long tryst with Indian Courts & Judiciary. High Court has (yet again) issued notices to Facebook, Google and other internet firms following a PIL filed by K. N. Govindacharya. The…

This is a big deal for Social Media Marketers. Facebook is rolling out “Promoted Posts”, a new channel for  advertisers and marketers which enable them to promote updates on per-post Basis. Facebook has made “Promoted Posts” so simple…

From placing projectors and screens in each classroom, many schools in India have taken one step ahead to allow children to use social media in schools, much to spark a controversy and debate over its fairness. Whilst educators fight over…

Facebook is now an indispensable tool for brands across the globe. In India alone, Facebook has a total user base of 46 million making it one of the biggest Indian consumer platforms   –  Many brands effectively use Facebook…

This is what has been happening on my messaging client since last 12 – 14 hours since Instagram acquisition news came out. ------ Friend: Did you hear about Instagram’s 1 Billion Dollar Acquisition by Facebook? Me: Yes, that’s…

With more than 450,000 twitter followers, Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group certainly seems to be leading the way in using social media to reach out to the masses. A quick look at Anand Mahindra's Twitter…

Ever since I have started using my blackberry my mobile bill seems have to dropped significantly. It is down by more than 40%. When I analyzed this month’s bill I suddenly realized that I had much fewer calls and the number of SMS’s has…

Just like Google is synonymous to the verb ‘search’ on Internet, the sheer magnanimity of Facebook’s brand image has made it synonymous to the exploding world of social media. Just like the rich attracts more richness and wealth in any…

Facebook is expected to have One Billion accounts in 2012, whereas Twitter is estimated to be half that size. It’s not as if niche social networks like Pinterest and Instagram will replace these giants. They will actually benefit from…

Indian NGOs have come a long way in terms of raising funds for charitable causes. While most major Indian NGOs have a fairly good web presence since the past few years, GiveIndia and GuideStar India has emerged as mature online platforms…

Whether you're on the top of the game at your workplace or you're a fresh graduate looking for jobs, networking online and offline will come handy when you really need it. Unfortunately there are no fixed rules for increasing your…

Recently farmers in Maharashtra have found an unusual ally in Facebook. The turmeric farmers there were facing a challenge as over supply had reduced the prices drastically. So they struck on an innovative solution. They formed a group on…