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Whoa! Samsung Gamifies Its Corporate Website In Style

by Ankit Agarwal on November 11, 2011 |

samsung nation

Well Played Samsung, very well played!! Gamifying a corporate website takes lots of courage and vision especially when no one has tried it ever before. Samsung US has gone ahead and tightly integrated Gamification in its corporate website. Samsung Nation is the gamification engine aimed at building a community and increase engagement on its …

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Enterprises Adopting Gamification In Unique Ways!

by Ankit Agarwal

"Gamification" framework has been embraced by a lot of companies in the recent years and the likes of Zynga, Foursquare, Badgeville have succeeded tremendously by either implementing gamification features for virality or for developing a relative royalty / reward system. Personally, I am always fascinated by the applications of gamification in the workplace. I …

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Play The Anna Hazare Game, get Jan Lokpal Bill [Weekend Fun]

by Arun Prabhudesai
Anna-Hazare-Game

The Anna Hazare movement has caused quite a stir across the country. The online as well as offline media is abuzz with Anna and nothing else. The Social Media has gone overboard with it – In last couple of days twitter alone was averaging over 100 tweets per second on this movement! As usually …

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5 reasons why Games Truly Communicate!

by Rajit Ojha
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Games cannot be compared to traditional mass media! I ask why not? Games are narratives. Narratives have messages. Media carries messages. Here are 5 attributes on which I measure the power of Games as a communication vehicle which have me convinced that structurally Games are a superior form of communication to traditional …

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Gaming is a Life and Depth Matter!

by Rajit Ojha
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Did you get the subtle connotation that the word Life has for Gamers? No? Read on anyways! We Gamers are a funny bunch. We need instant gratification, and you’d think we would quickly tire of our latest toy and want to move to another game. But once we are hooked to a game …

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Zynga To Trump EA’s Valuations And Why Anyone Is Everyone’s Competition Today!

by Ankit Agarwal
zynga-EA-valuation

I may not take a liking to the Farmville’s and The Citywille’s of the world but Zynga seems to have created addictive monsters. It is no surprise then that Zynga is a force to reckon with and is a front runner when it comes to social gaming. Zynga has recently been in news for its [...]

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Alternate Reality Gaming – Crowdsourcing the Game!

by Rajit Ojha
World Without Oil

To me, Alternate Reality Games are a really clever combination of narrative and user generated content that becomes the game itself. Did you just go blank? Take Two. An Alternate Reality Game starts off with a premise.  Let’s take the example of the critically acclaimed World Without Oil (hence an Alternate Reality), …

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Freemium Games Reigns Supreme Over Premium Games On The Appstore!

by Ankit Agarwal

I always thought freemium model is a tough nut to crack. Even though Slideshare, Dropbox etc. are successful examples of leveraging the freemium model there have been questions on the sustainability of freemium business model in general. In simple terms, freemium model wherein customers get to use a product / service for free and …

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Gaming Is No More A Child’s Play; It’s a USD 74 Billion Market!

by Ankit Agarwal

Gaming is a serious business!! How else does on explain spending in upwards of $74 Bn expected to happen on the gaming ecosystem by 2011. According to a recent report by Gartner, Worldwide spending on the gaming ecosystem will exceed $74 billion in 2011, up 10.4 percent from 2010 spending of $67 billion. By …

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Augmented Reality Gaming – All your Smartphone are Belong to us!

by Rajit Ojha
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Apologies core gamers for defiling your sub-culture’s cult line for my petty purposes! But after casual games, then social games, now comes the nascent but potentially Tsunami-like phenomenon in the shape of Alternate Reality Gaming (ARG) that could sweep aside all in its path! And all because of the Smartphone – the gaming …

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Gamification: Toeing the fine line between Flirting with your Hot Cousin and Kissing your Sister!

by Rajit Ojha
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Apologies for the sensationalist headline but as demonstrated previously, I am all about the cheap tricks! Unless you have been living under the proverbial rock, it’s hard not to have come across the latest buzzword in the Customer Engagement and Experience world – Gamification. The subject of multiple presentations on Slideshare (itself some …

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Got Game? My Advergame Hall of Fame!

by Rajit Ojha
Adidas Teamgeist

Gaming, like almost everything else in life is 99% perspiration and 1% inspiration and in order to evangelize advergaming, it’s time to serve up some of inspirational Kool-Aid! So here are my favorite advergames – you will notice not all conform to the paradigms and concepts that I have blogged in previous posts about. …

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Angry Birds Live on the streets [Pure Awesomeness]

by Arun Prabhudesai

I admit, I am one of those millions of people who are addicted to Angry birds. If you have not heard about this game, you are probably in minority. Angry Birds – A game where birds are angry with Pigs for steeling their eggs – has been an instantaneous hit with mobile users. It …

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Advergaming Scenario: If PepsiCo Were to Change the Game!

by Arun Prabhudesai
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Given all the theory I have been spouting these past few weeks it’s only fair that I man up and provide an illustration of how Strategic Advergaming may work for a brand. So what better brand to take up for illustration than PepsiCo – who are all about changing the game! I call …

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Engagement through Immersion through Gaming: Go with the Flow!

by Rajit Ojha
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Marketers want customer engagement. Digital Marketers want customers to have an engagement with their digital properties. Frequently they turn to gee-whiz graphics and cutting edge technology to deliver this engagement. In my current workplace as well as in my previous job it was common practice to label anything in 3D as an “immersive environment”. …

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