Well Played Samsung, very well played!! Gamifying a corporate website takes lots of courage and vision especially when no one has tried it ever before. Samsung US has gone ahead and tightly integrated Gamification in its corporate website. Samsung Nation is the gamification engine aimed at building a community
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"Gamification" framework has been embraced by a lot of companies in the recent years and the likes of Zynga, Foursquare, Badgeville have succeeded tremendously by either implementing gamification features for virality or for developing a relative royalty / reward system. Personally, I am always fascinated by the applications of
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The Anna Hazare movement has caused quite a stir across the country. The online as well as offline media is abuzz with Anna and nothing else. The Social Media has gone overboard with it – In last couple of days twitter alone was averaging over 100 tweets per second
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Games cannot be compared to traditional mass media! I ask why not? Games are narratives. Narratives have messages. Media carries messages. Here are 5 attributes on which I measure the power of Games as a communication vehicle which have me convinced that structurally Games are a superior form of
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Did you get the subtle connotation that the word Life has for Gamers? No? Read on anyways! We Gamers are a funny bunch. We need instant gratification, and you’d think we would quickly tire of our latest toy and want to move to another game. But once we are
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I may not take a liking to the Farmville’s and The Citywille’s of the world but Zynga seems to have created addictive monsters. It is no surprise then that Zynga is a force to reckon with and is a front runner when it comes to social gaming. Zynga has
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To me, Alternate Reality Games are a really clever combination of narrative and user generated content that becomes the game itself. Did you just go blank? Take Two. An Alternate Reality Game starts off with a premise. Let’s take the example of the critically acclaimed World Without Oil (hence
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I always thought freemium model is a tough nut to crack. Even though Slideshare, Dropbox etc. are successful examples of leveraging the freemium model there have been questions on the sustainability of freemium business model in general. In simple terms, freemium model wherein customers get to use a product
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Gaming is a serious business!! How else does on explain spending in upwards of $74 Bn expected to happen on the gaming ecosystem by 2011. According to a recent report by Gartner, Worldwide spending on the gaming ecosystem will exceed $74 billion in 2011, up 10.4 percent from 2010
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Apologies core gamers for defiling your sub-culture’s cult line for my petty purposes! But after casual games, then social games, now comes the nascent but potentially Tsunami-like phenomenon in the shape of Alternate Reality Gaming (ARG) that could sweep aside all in its path! And all because of the
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