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Govt. Introduces New Rule For its Print Ads; Certification Must For 45,000+ Circulation
Information and Broadcasting Ministry has revolutionized the process of publishing Govt. advertisements in print media, especially newspapers. For the first time in the history, a ‘Marking System’ has been established to grade…
I&B Ministry Frames Strict Guidelines on Digital Ads Run by Govt
Government is getting serious when it comes to digital advertisements, as they have formed guidelines so that only the best and high traffic websites gets Govt. ads.
In a twist of events, Information and Broadcasting Ministry…
Advertising for the ‘Skip Generation’
Pick the most popular 90’s TV shows that you can remember - Seinfeld, Full House, Friends, Frasier, Everybody loves Raymond, Home Improvement, Mahabharat, Malgudi Days. Each one was designed primarily to appeal to a to a larger and more…
Manufacturers Are Now Responsible For E-Waste; Govt. Introduces New & Strict ‘E-waste…
17 lakh tonnes is a big, huge number; and you would be surprised to know that India generates that much quantity of e-waste every year. And this number is increasing at a rate of 5% every year.
Developed countries like USA, UK etc…
Zee Digital Launches OZEE, Its Own Video-on-demand Platform
We get so little time for entertainment in our busy lifestyles. We want to catch up to all our favourite TV seasons and shows, but the main problem is their on-air schedule. We simply can’t adjust our daily routine just because we want…
Govt. Plans Massive Surveillance of Media; All Negative News To Be Severely Monitored
“Until they became conscious they will never rebel, and until after they have rebelled they cannot become conscious.” - George Orwell, 1984
Indian Government has decided to closely monitor all negative news emerging against them on…
Airtel, AAP, Arvind Kejriwal, Rahul Gandhi Were Most Hated On Social Media; Mia Khalifa Most Wanted…
Goonj Labs, who calls themselves as the ‘Most Advanced Entertainment Analytics’ ever has come out with their annual ‘Goonj India Index’ list for 2015. Based on the sentiments observed on Google searched, Facebook trends, Twitter trends…
Airtel, Flipkart, Godaddy, HDFC Bank & 50 Other Ads Are Misleading The Consumers – ASCI
Advertising Standards Council of India (ASCI) has confirmed that advertisements from 54 advertisers, which includes Airtel, Flipkart, HDFC Bank and Godaddy are misleading the consumers.
For the month of September, 2015, ASCI received…
Times Group Forces Journalists: The Unspoken Other Side
So the Times Group has 'forced' social media on its journalists and TVPs are linked to how 'social' the journalists will be. Oh evil Times Group! Oh, is it? Wait, what?
Well, before we go further, two questions!
A battle has…
Times of India Journalists Are Being Forced To Become ‘Social’; Salaries Now Linked With Social…
World’s largest selling English language newspaper: Times of India, has unleashed a new trend in the news and media industry by forcing their journalists to become social. The management has linked the target variable pay (TVP) of their…
Google Launches Contributor- An Alternate Revenue Source For Web Publishers
Google has just launched its new service called Contributor that can be used as a very effective alternative to Google AdSense by web publishers all across the globe. The ‘beta’ version of Contributor has been available for a while to a…
ASCI Says Manufacturers Cannot Deny Warranty for Online Purchases; Also, Cracks Whip on Amazon,…
In a major relief to online buyers, ASCI (Advertising Standards Council of India) has specifically stated that manufacturers cannot deny after sale service for their products which are sold online.
In a Tweet shared on October 26th,…
Airtel’s 4G Advertisements Are Misleading The Customers; ASCI Asks Them To Stop Them
India’s largest telecom provider, Airtel, has been asked to withdraw their 4G advertisements, as they are misleading the customers.
The Advertising Standards Council of India (ASCI), which is an advertising governing body, has taken…
80% Have Lost Faith In Mainstream Media; 70% Believe Prime Time Debates Are Chaotic &…
In India, there are approximate 130 million subscribers of cable TV (both DTH and traditional cable); and out of those, around 40-50% do watch news related channels at least once a week. 96 million newspapers are sold everyday in India,…
3 Pathbreaking Indian Ads That Prove Indian Brands Are Breaking The Mold & Embracing Boldness
Highly acclaimed marketing guru Seth Godin has often explained branding as a story which we tell ourselves, or rather which consumers of a brand tell themselves. It is not the logo or the advertisement spent which matters here; it’s the…
Can Big Data Based Intelligence Substitute Human Creativity?
Some time ago BBC published an article titled, “Calculated Risks: Will Algorithms Make Business Boring?” In the article, the author related this story:
When Netflix (a TV and Movie streaming site), decided to create their own…
Is Arvind Kejriwal Afraid of Media? Delhi Govt. To Monitor All News Channels Between 9AM to 11PM
For the first time ever, Delhi Government will monitor all TV news channels broadcasted at India’s national capital, and submit its report to Arvind Kejriwal. Media veterans have termed this as a direct assault on the freedom of media…
Idea IIN, Horlicks, Dabur, Heinz Ads Are Grossly Misleading: ASCI
The Advertising Standards Council of India (ASCI), a self-regulatory body for protection of consumer interests, has stated that Idea Cellular’s advertisement campaigns for promoting their Idea Internet Network (IIN) is misleading the…
5 Brilliantly Executed Advertisement Campaigns For ICC World Cup 2015
Before the start of ICC Cricket World Cup 2015 things were not all rosy for the defending champions: India. They were defeated by Australians and England in a tri-series in Australia and the mood back home wasn’t exactly upbeat. Their…
Advertising Dynamics Of Cricket World Cup 2015. 1B+ TV Viewers, Rs 1500Cr Ad Spent
As per ICC, more than a fifth of human population or approximately 1 billion people will watch the biggest cricketing event: World Cup 2015. Overall, advertisers are expected to spend between Rs 1200 and Rs 1500 crore on advertisements,…