Media Monday

There was a time when Producers/Directors of a movie would only interact with media after the Movie did a tremendous business. The promotional costs of a movie were 1-2% of the total budget, and most of the marketing happened through…

If you think your idiot box will become boring after IPL, then you’re wrong! It’s the time when Channels other than “Set Max” are hoping to cash on the factor that people would be in lookout for something fresh other than cricket. And yes,…

Until now, we had come across the concept of child lock on television channels to prevent children from accessing any dangerous or unwanted content. But, in this era of DVD usage, what would you do while watching a film or a documentary,…

Okay! You might question me - are you obsessed with reality? The truth is- NO. I’m obsessed with the stupidity of people who make us watch reality shows. Well I should not simply bad mouth the word “Reality” here, because there is…

This was kind of “shocking” to me. With Alexa rating of around 500 and Indian rating in top 50 how can a website can’t generate enough money to survive on its own? Last week Northgate technologies informed that it will…

If you thought only TV Channels are growing like crazy in India can you digest this? Indian print Industry saw the launch of 60 new magazine titles in past 12 months ! Bucked the recession? It looks like, but the fact is that print ad…

  Past 5 years have really been very encouraging for Indian Media Industry. With new means of communication and diversifying market the scope to expand has grown manifold. There have been some new entrants who looked at this…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

India’s video-game console market is expected to grow to $125.4 million by 2010. It’s still far behind the other developed markets but a CAGR of around 75% is quite encouraging. India is a market of choice for almost every…

It was in the making! With Indian Radio industry coming off age we needed some institute to make people aware of the Career opportunities which exists in radio Broadcasting Industry. In this exciting initiative, Radio One 94.3 FM, has…

If you thought you are having an overdose of news with 30 odd TV news channels, here is the killer- Private radio channels may be allowed to broadcast news sourced from news agencies in phase III of FM radio, expected to start towards end…

  It seems our Indian Government is finally awakening to the steep decline India’s Tourism industry has faced this year. You may not be interested in this news, but I’m actually influenced by the way they are targeting the…

Well this is interesting! One of the Hollywood’s best Acting schools is soon going to launch one of its international branches in India. Lee Strasberg Institute boasts of Alumni such as Scarlett Johansson, Angelina Jolie, Adam…