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marketing
Swadeshi Marketing – A Road to Prosperity, or a Huge MLM Fraud?
India is no stranger to corruption scams, with latest being the “Mother of All Scams” - Coalgate scam - resulting in potential losses worth an astronomical Rs. 186,000 crore. In most cases, these scams stuff the pockets of a select few and…
How marketing can cause a product to fail? [Tata Nano Case Study]
I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread…
GoldSpot, Postman and Gaylords: 3 iconic brands that need to be brought back
In the history of Indian brands there have been many brands that have disappeared over a period of time. Some of them have disappeared for the right reasons but there are some that may need to be brought back. Here in this piece I want to…
Why Retailers and Manufacturers are jumping into the services game?
During my stay in US, I had gone into Best Buy one day to buy a laptop. After selecting the laptop when I went to the cashier, he was telling me about an interesting value add service provided by Best Buy called “The Geek Squad”. Though I…
Maruti Suzuki on a promotion blitz: Innovative marketing in rural areas
Most of India still hasn’t forgotten how there was a time when everyone was vying to buy the Maruti Suzuki 800 or the Fronty as it was lovingly called. Fronty may have been bid goodbye after its memorable run spanning a couple of decades,…
Why single view of the customer is a myth in India?
When I came back to India for good, I choose to settle down in Bangalore. One of the first things I did was to get a mobile connection and the service provider I choose was Air Tel. Now I have been an Airtel customer for 10 years and I am…
Indian CEOs and Executives on social media: Should they or shouldn’t they?
With more than 450,000 twitter followers, Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group certainly seems to be leading the way in using social media to reach out to the masses. A quick look at Anand Mahindra's Twitter…
Celebrity Endorsements: do they work?
I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? Similarly there…
How Offline Networking can bring you real results
Whether you're on the top of the game at your workplace or you're a fresh graduate looking for jobs, networking online and offline will come handy when you really need it. Unfortunately there are no fixed rules for increasing your…
How some start-ups used innovative methods to promote themselves?
After last week’s article on ‘Why some starts up survive while most fail’, some of you had written to me to elaborate on point number 5, i.e:- Innovative promotional strategies used. Well it is difficult to capture all this in an article…
What makes something go viral on the Internet?
Kolaveri Di topped the charts with 17 million views and more than 75,000 comments from over 130 countries just 2 weeks after it was released in November 2011 (current views at 37 Million). With this sensational outburst, the unpredictable,…
How Indian brands are using Apps…
Here are some facts for you…. Smartphone penetration in India is expected to rise from 4 percent in 2009 to 15 percent in 2013. There are over 100 Million Internet subscribers in India, out of which about 60 million users actively…
Marketing Budgets – How they are Allocated & Measured
Budgets are always a tricky issue. And when it comes to marketing, budget allocation becomes even more difficult. Most firms struggle to justify the return on Investment (ROI) on a marketing spend. Then how are budgets allocated?…
How Marketing can make Sales redundant?
Imagine that you are at this restaurant and the waiter puts two glasses in front of you. In glass number one he pours a dark liquid from an unmarked jug. In glass number 2 he pours a similar dark liquid but this time it is from a bottle…
Goodbuzz.org extends traditional tipping model to advertising! [Viral Marketing]
Goodbuzz is a place for advertisers to buy media from people (individuals), but the way it does is quite unique. It uses the traditional tipping model (yeah, those tips that we pay at restaurants) to spread awareness of what ever an…
Social Media: Indian CMOs find themselves Unprepared [Survey]
It is now well established that enterprise social media adoption is as real as it gets and its not a fad that businesses are experimenting with. Gartner's predictions on the role of social media as a collaboration and business…
Beware of these 5 marketing gimmicks Shopping Malls employ to make you spend more!
How many times has it happened that you have gone to a jazzy mall and have come back spending heavily, even though you had no plans of buying anything? Every salesperson has tricks up their sleeve that they use to bring in more sales.…
5 Indian brands that top Facebook performance!
When we talk about Indian brands that top Facebook performance, we're not really talking about who wins the race with statistics such as number of likes, hits, traffic build up et al. We're talking about the strategies that they've got…
Enterprises Adopting Gamification In Unique Ways!
"Gamification" framework has been embraced by a lot of companies in the recent years and the likes of Zynga, Foursquare, Badgeville have succeeded tremendously by either implementing gamification features for virality or for…
Brand Revitalization: How Burberry revitalized their brand.
Burberry is an iconic luxury brand established in 1856. Its Tartan pattern is one of the most creative contributions to the world of fashion. It is the 98th most valuable brand in the world and has Royal warrants from the Queen herself.…