by Arun Prabhudesai
There has been explosive growth in the number of TV channels that are beamed in Indian Homes. In the earlier part of this decade we had no more than 100 channels – which by the end of it has ballooned to over 500 TV Channels. Yes, that’s true we currently have over 500 TV channels [...]
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by Arun Prabhudesai
This year has been bad for Broadcasters with most of them making losses (TV18, NDTV to name a few). But most of them still remain optimistic as markets are returning back to normal and DTH services are adding more and more numbers to their subscriber’s list.
But can this really help Broadcasters?
Revenues from subscription for Broadcasters are a mere 20%, where majority goes to the local cable providers and MSOs (Multiple System Operators).
When we dig deep we find that total DTH subscribers in India stands at around 13 million (10% of total TV homes in India i.e. 130 million) with a projected CAGR growth of around 30% for next 3 years. Even if we assume this number to be 25 million by 2012 we still have lots of issues to catch up.
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