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consumer

Indian middle class consumer | Growing young consumer of India | largest Consumers

5 Customer Service Myths Busted!

I know a friend who recently started a company. He created a financial product for the other startups. No doubt that the product was great and very useful. He kept on asking his friends for the feedback including me and we gave him generous…

Customers: Delight them, to win them!

The Instagram story amused many. What amused me was not the amount of money that went in to its acquisition but how delightful were the users. However, building a good product and just that is not going to always win you happy customers, at…
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