Brand

Ipsos recently released a survey that listed India's top marketing companies in 2012. Indian telecom companies like Idea Cellular, Tata Docomo, Vodafone and Airtel were in the top 25. The survey noted that 3 of these telecom brands roped in…

In the history of Indian brands there have been many brands that have disappeared over a period of time. Some of them have disappeared for the right reasons but there are some that may need to be brought back. Here in this piece I want to…

With more than 450,000 twitter followers, Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group certainly seems to be leading the way in using social media to reach out to the masses. A quick look at Anand Mahindra's Twitter…

I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? Similarly there…

What do you think makes great brands so powerful, long lasting and unique even when they're not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply…

Here are some facts for you…. Smartphone penetration in India is expected to rise from 4 percent in 2009 to 15 percent in 2013. There are over 100 Million Internet subscribers in India, out of which about 60 million users actively…

Unlike Multi-brand Retail, which faced stiff resistance, Single Brand Retail Foreign Direct Investment (FDI) seems to have been approved without a hitch! Indian Ministry of Commerce & Industry has just released a notification…

Imagine that you are at this restaurant and the waiter puts two glasses in front of you. In glass number one he pours a dark liquid from an unmarked jug. In glass number 2 he pours a similar dark liquid but this time it is from a bottle…

Goodbuzz is a place for advertisers to buy media from people (individuals), but the way it does is quite unique. It uses the traditional tipping model (yeah, those tips that we pay at restaurants) to spread awareness of what ever an…

Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement,…

It is not a common occurrence when a government body launches really interesting initiatives especially around the theme of branding - Branding India Inc. So, I was pleasantly surprised to see when I stumbled upon www.indiais.org . ‘India…

And here I was thinking that any sponsorship deal involving a domestic team was a monopoly of Sahara. Jokes apart, Infosys has thrown its hat into using sports as a marketing vehicle. Yes, Infosys has inked a two year deal with Pune FC…

According to a new report by the Socialbakers only 5% of posts on brand pages on Facebook ever get answered. 95% of the posts are left unanswered. The biggest culprits are FMCG and Media companies. The best respondents turn out to be…

Burberry is an iconic luxury brand established in 1856. Its Tartan pattern is one of the most creative contributions to the world of fashion. It is the 98th most valuable brand in the world and has Royal warrants from the Queen herself.…