Brand

Tata continues to reign as India’s #1 brand in InterBrand’s recent “Top 30 Brands of 2015” list. Last year as well, Tata was ranked #1. Reliance and Airtel are rankled #2 and #3 positions, which has remained unchanged from 2014.…

Economic Times’ Special supplement: Brand Equity has come out with their annual ‘Most Trusted Brands’ ranking for 2015, and there are some major surprises in there. Both Maggi and Nokia, once hallmark of branding power in India, have…

And yet again, very unsurprisingly, the Tata group has retained its position of being India’s most valued brand. Tata as a brand takes advantage of the improving business sentiment and invests in brand related activities like customer…

Brands are mirror images of our tamed perceptions. You could just write a mental sketch of a person just by observing his brand preferences. A brand creates an element of trust which in turn gives birth to brand loyalty. The first…

Back in 18th century when industrialization was at its nascent stage, the toughest problem that the manufacturers encountered, for making a sale, was making the product itself. Those were the good days when for doing a good business all…

146 year old Tata Group is India’s #1 brand as per a research conducted by consulting firm Brand Finance. The research estimates that the top 100 Indian brands are worth $92.6 billion. Out of this, the top 50 brands constitute $81.6…

Google has overtaken Apple to become world’s most valuable brand, as per a research conducted by Marketing firm Millward Brown. The study named “BrandZ Top 100 Most Valuable Global Brands” found that Google’s brand value has shot 40% in the…

Brand Finance, a brand valuation firm has come out with its annual Brand Finance Global 500 study, which lists the world’s most valuable and powerful brands. Apple, with $105 billion brand valuation has emerged world’s most valuable…

According to a new study by Brand Trust Report, India Study 2014 (BRT 2014), it has been found that Samsung is the most trusted brand in India right now. Last year, Nokia held #1 position but it has since slipped down to 5th position. In…

Hugh Jackman, the Hollywood superstar of X-Men fame will now be the face of Micromax Mobile. In a move which has sent the telecom industry into a spin, Micromax neither chose a Khan nor a Kapoor name for their branding; they have roped…

TATA has remained the most valuable brand in India for a very long time, and continues to do so. Interbrand, the foremost authority that assesses value of a brand has released their 2013 rankings and has valued TATA brand at USD 10.9…

Micromax India, which started out as the go-to company for ‘budget’ mobile phones, has emerged quite positively in the smartphone market. The year 2012 has been very active for the company. With the release of Andro A60, Micromax made its…

One area of business which always interested me is the lengths to which companies go to ensure patronage of their customers. Quite often, companies are more than willing to shell out millions of dollars to not only woo new…

Trust Research Advisory released the Top Most trusted Brands by Indians for 2013, and the pecking order has changed quite a bit, except for the Top position which remains with Nokia. Even though, Nokia’s fortunes have been dwindling,…

Samsung has taken the smartphone market by storm in the past 3 years. With the rise in Android phones and the fall of Nokia, Samsung has not only capitalized on latest hardware trends but has also aggressively marketed its products creating…

With the Christmas carols in the air, and the New Year beckoning us to religiously adopt a resolution list that would change your life forever and the infectious thrill for a brand new year that envelops you the moment you step into…

Entrepreneurs drive most local economies. Not only do they provide jobs to the local community but also boost consumerism. This is one of the main reasons why the growth of an economy is directly related to the number of professionals…

What is your Personal Brand? Your Personal Brand is the unique brand value proposition that you offer; it is the reputation that you consciously build by consistently delivering your brand proposition - Your Brand Promise. It is a…

Icons are loved; Icons are revered; Icons are Fantastic! What if I tell you it doesn’t take much to be an Icon-The Apple of your Industry’s Eye! (Pun, intended) All you need is what Steve Jobs had when he brought Apple back (thanks to the…

The game of chess has been providing intellectual euphoria since time immemorial; and now it is all set to give your personal branding style, a strategic makeover. 1. Your Personal Brand (Your King): Your Personal Brand or Unique Brand…