by Arun Prabhudesai
Indian blogging scene has grown quite a bit over last 12 to 18 months. Last year in May when I started blogging, there were hardly any blogs that one could name which were even remotely popular, other than Labnol and couple of others. However, over last year or so Indian blogging scene has grown and now we have number of blogs that command decent traffic.
I see exponential growth in Indian bloggers in coming months , thanks to Aamir, Amitabh and host of other celebrities (latest being Salman Khan ) embracing blogging quite seriously. Yes, it is may be money making source for some, but these celebrities are bringing "blogging" into Mainstream media. Not a single day passes by without some or the other blog content being quoted in our national dailies.
With blogging becoming popular, most PR agencies are looking at bloggers as a serious marketing avenue. During early days of my blogging I used to get standard PR material mailed frequently, most of which could be termed as spam mails, as little consideration was given to who the blogger was, what subject does he write about and so on.
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by Arun Prabhudesai
Just came across this news – Amitabh Bachchan is being paid Rs. 100 crore for writing on his blog – that is nearly 25 million dollars ! Now thats a HUGE sum to be paid to write a few paragraphs daily, even if it is from an iconic figure like Amitabh Bachchan.
I have been an ardent admirer of Amitabh not only for his acting skills, but more so in the way he has conducted himself off-screen through-out his illustrious career. It is tough being in public eye constantly for more than 35 years and he has handled the media glare exceptionally well. Never has he stirred up controversy, always keeping mum and never really criticizing or putting down his fellow actors. However, since he has started blogging, things seem to have taken a total U turn. Nearly every post he has written have been controversial and widely covered by Indian media.
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