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eMO: Tata’s fully engineered Cheap Electric Car unveiled in Detroit!

by Arun Prabhudesai on January 12, 2012 |

Tata eMO

Tata has added another feather to its already crowded cap! They have unveiled a prototype of a approx. USD 20,000 electric car that can easily carry four passengers. The reason it should make us proud is because it has been fully engineered by Tata Technologies showing their immense capability. The similar electric cars from rivals [...]

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India Auto Expo 2012 – Highlights & announcements!

by Kaushambi
Suzuki XA Alpha

Auto Expo 2012, the largest automotive show in India is currently the talk of the town with automobile manufacturers pulling all stops to woo the Indian buyers. From hybrids to supercars and from compact vehicles to SUVs, Auto Expo 2012 has been the mother of all car expos. Top 10 highlights of Auto …

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Buying a new car? Points to evaluate…

by Viral Dholakia
Car buying Checklist-001

I recently went through the experience of researching for new car and I thought I should share it with our readers so that they can benefit from it as well! Choosing a brand new car without proper planning could place you in a fix – as this is a decision with which you’ve to …

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Top 10 Car launches of 2011 in India

by Kaushambi
HondaBrio1

The cars launched in 2011 were a mix of hatchbacks, new variants of older popular models and SUVs. Catching up with India’s increasing demand of fuel efficient cars, automobile companies have been busy notching up their launches of 2011 with high performing car models. Let’s look at the top car launches in India in 2011, [...]

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Why the Indian Auto story is like an overrated Bollywood movie!

by Dr Vikram Venkateswaran
Indian Auto Industry

The Indian Auto story is like a Bollywood movie, full of twists, turns, item numbers and emotions. It is also very overrated! In 2008, the auto industry in India was the center of attention of the entire world. In that year Tata motors had announced the launch of the $2000 or the 1 …

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Is Formula 1 a waste of money?

by Dr Vikram Venkateswaran
Buddh_International_Circuit

Delhi recently hosted the first international formula 1 championships in India. In the middle of the hype and excitement, I was wondering if there was any benefit to the Industry and society from such an expensive sport. It’s not cheap to be in formula One Race. A good example is that the ‘Budh’ International …

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Gujarat: Fast becoming The Detroit of India?

by Kaushambi
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We all know that Detroit has been an automobile hub because it is home to GM, Ford and Chrysler. Gujarat, too, the way it is attracting Automobile giants,  is poised to be the next big automobile hub, not only for India even internationally. Fewer bureaucratic issues, transparency and no apparent labour problems are …

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Nissan Sunny – Nissan’s close to perfect Sedan Launched!

by Kaushambi
image

The much awaited Nissan Sunny has been launched in India, and with its sub Rs. 6 lakh price tag, the Nissan Sunny does manage to ruffle a few feathers. Mind you, even with a very competitive price tag – Nissan Sunny does a bring lot to the table making it hard to resist for the [...]

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What all marketers can learn from the Volkswagen!

by Dr Vikram Venkateswaran
Anything-for-jetta

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t make it is taking no such chances the second time [...]

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Mercedes brings Car Leasing concept to India –Should you go for it?

by Arun Prabhudesai
car-leasing-concept

If you have read the Business Page of Times of India today – you must have come across a title saying “Now, Lease a Merc, pay 50% cost”. It probably is dream come true for many as you can have pleasure of having a Mercedes car at half the cost. In western …

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India’s Most Popular Car Colors!

by Arun Prabhudesai
DuPont_Color_2010_India

Any Guesses as to which is India’s most popular color choice for car buyers? If you said “White”, you are bang-on. White is the most popular car color for Indians. According to Dupont Automotive Color Popularity Report, more than half (53%) of Indian cars are either White (29%) or Silver (24%). Black don’t find …

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Tata Motors turns Jaguar – Land Rover fortunes into Gold!

by Arun Prabhudesai
Tata-Jaguar-Landrover

The Jaguar Land Rover Deal by Tata Motors was one of the most talked about mega acquisition by any Indian Company – You could literally term JLR as a sick unit when it was bought out by Tata Motors in 2007 – Both these iconic brands were making heavy losses under the previous Ford Management. [...]

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Maruti to launch all models in CNG!

by Satyam Gambhir
clip_image001

The management at Maruti is not only getting saner with time but also wiser. With a recent tie up with Google, they have decided to spend more on digital advertisements and social media as they now understand where their buyers for tomorrow prefer to interact. This has helped them reach more number of relevant audiences [...]

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Harley Davidson’s new print ad!

by Satyam Gambhir
clip_image002

While flipping pages of OPEN magazine, I found this advertisement of Harley Davidson; a bike which every guy wants to ride once in his life. This was probably the first ad I have ever seen in print  for Harley Davidson in India. In the clutter of print ads these days, it’s easy to find bad/worse [...]

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Maruti Relies On Worker’s Inputs To Save Costs

by Ankit Agarwal
Maruti

A lot of companies create internal / external engagement platforms for employees and customers to suggest improvements, product recommendations. The trend is more common in technology industry with the one of the most notable example being that of Ideastorm by Dell. A lot of IT service companies also promote the use of internal wikis and [...]

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