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India has already woken up to the task of protecting her traditional knowledge available in the public domain by digitizing its resourceful content, so that nobody can claim patent on them, through ‘Traditional Knowledge Digital Library’ (TKDL), a collaborative project between CSIR and Department of AYUSH. Usually, I am quite vocal about the misdeeds …

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Are Indians time insensitive?

by Ravi Prakash
Better Be Prompt!

Remember Maggi commercials and the eternal promise of making noodles in 2-minutes ? I adore the commercial yet have never met anyone who claims to cook it in 2-minutes. It got me thinking – Are we really not concerned about time? Being late and delaying stuff was a part of growing up for …

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Indian Stereotypes: That’s how we are

by Ravi Prakash
stereotyping

Yesterday in one of my classes at B-school we had this discussion over how Bollywood movies are a Hollywood story with songs, dance, and how kissing is a strict no-no in the movies. It wasn’t offensive because of the context but it made me think that about our stereotypes and how does it impact our [...]

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Indian Workforce most aspiring in the world!

by Viral Dholakia
Most-aspiring-Indian-employees

“I am working in IT industry since last 5 years and with my present company from past 7 months. I have joined this company with almost double salary. But, I am on bench and now I am planning to join another company. However, I have confusion in my mind. Please suggest me whether I should [...]

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Western & Southern India better on Well Being & Female Security Index !

by Arun Prabhudesai
District-WBI

Southern India stands out when it comes to general well-being of citizens, so does Western India as compared to other parts of the Country. In eastern parts of India people lack well being, while in North India scores very low when it comes to Female Security. These are some of the findings of report …

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India 2nd most difficult to relocate after China

by Arun Prabhudesai
Difficult-locations-relocate

India is not an easy place to live, I don’t think anybody disagrees with that (or do you?), especially for people who relocate from western countries. When I see a westerner walking on the road, this thought always passes by my mind – “How different (aka difficult) it must be for these guys to …

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What you may not know about Ganesh Festival: An appeal !

by Arun Prabhudesai
Ganesh Idol

Ganesh Festival is really a time for festivities; it slowly starts to get Indian people into festive season mood that spans till end of Diwali. If you live in cities like Pune and Mumbai, you will know the kind of celebration that happens for 10 straight days. The streets are overflowing with people to see the beautifully decorated Ganesh Idols. The roads are closed at night, loud music and expansive lighting greets you everywhere.

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Trak.in Blog featured in Times of India, Delhi Edition

by Arun Prabhudesai
Full Ad Special Report Times

This weekend was quite good for Trak.in, it got featured in Times of India. If you are one of the readers in Delhi, India, you must have already seen the special report on Blogging in India appeared in Times of India Delhi Edition.
Trak.in was mentioned along with two other blogs (One is the usual, Amit Agarwal).
I am not sure if there is an online version of this report that Times has come out with. Here is the partial snapshot of the report that appeared in the newspaper. (Click on the image to see what is written about trak.in)

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Starting a Business: Do Indian Entrepreneurs lack the killer instinct?

by Arun Prabhudesai

India has moved from being an agricultural economy to a knowledge economy in past decade and a half. The Indian doctors, scientists and engineers have created their mark across the globe and India. This is one of the main reasons why India is at the forefront of IT Outsourcing and off-shoring revolution too. This shows that Indians are not bad when it comes to knowledge, talent and skills. But why is that only very few Indians are looked upon as entrepreneurs ? Why is it that we hear about only selected few people who have made it big ?

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10 reasons why you should blog?

by Arun Prabhudesai
Blog on Keyboard

Trak.in blog is barely 2.5 months old, but this short time in blogging has taught me so much. This blog is a part time effort along with my full time day job. I spend about 2 to 3 hours daily and I think that this is best time spent in the day. I have been in technology and management for more than 10 years, where most of the work is quite practical. I enjoy my day work, but sometimes it lacks creativity.

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13 reasons for success of Indian software industry

by Arun Prabhudesai

Top Best 10 reasons for success in Software Information Tech Industry, investment in India, success factors, Software Industry investment, Indian educated population, outsourcing offshoring young population telecommunication

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Indian Credit Cards – Think before you consider taking one !

by Arun Prabhudesai
Indian Credit Card picture

After living in US for more than 4 years, I am used to paying by credit cards 95% of the times. Infact, anytime you check my wallet, you will see more cards than cash notes. I rarely keep…

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Starbucks fighting hard to brew coffee for Indian middle class consumers

by Arun Prabhudesai
Starbucks Coffee

India has now becoming one of the fastest growing coffee markets in the world. It is surprising though, that India has yet to get the taste of Starbucks coffee , the largest coffee shop chain in the world.
The reason – Their proposal to enter India was rejected earlier by the Foreign Investment Promotion Board, a government body that approves foreign investment applications in India, on the ground that the equity structure was ambiguous.

However, Starbucks still remains very bullish on India and company has decided to file a new proposal as the government sought some clarifications in its equity structure.

According to Technopak Advisors, a global retail consultancy firm, the organized coffee retail business in India is over Rs.8 billion ($17 million), and the potential for coffee retail outlets are nearly 3,000.

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Investing or not investing? Analyzing the risks of new India.

by Arun Prabhudesai
Investing in India

If you compare advantages and disadvantages of investing in India, it is a very difficult question to answer. It is a big risk – but it is worth taking. Many of them have gone ahead with huge committment…

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Yoga patents being granted by U.S Patents and Trademarks office: Does it mean anything ?

by Arun Prabhudesai
Yoga in India and Patenting by USPTO Patents Trademark office

I actually had a laugh when I read those reports last week. It is ridiculous for someone to go and file the patents on Yoga Postures, let alone granting them. If you ask any one who knows Yoga across the globe about who invented it, there is going to be unanimous answer. Yoga was taught and practised by Indian Rishis (sages) thousands of years ago. Patanjali Yoga Shastra was written nearly 5000 years ago in India. Most of the yogas performed today in India and West are mentioned in Patanjali Yoga Shastra. Infact, Yoga in its current form is not even 25% of what it was during that time.

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