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God of Small Things

India has produced many revered and highly acclaimed English fiction and novel writers who have garnered prestigious literary awards such as the Pulitzer and the Booker Prize, in the last few decades. Although English has been passed over in India as a colonial tradition, the novels written in English have been deeply expressive, rich and [...]

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5 things that great brands do!

by Kaushambi
kuch meetha ho jaye

What do you think makes great brands so powerful, long lasting and unique even when they’re not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply relying on smart advertising? Let’s check out what great brands really do and how they make [...]

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Top 5 social learning trends in India in 2012!

by Kaushambi
social learning[2]-001

Social media learning, which is a significant component of the e-learning industry, is gradually being adopted in the Indian academia and corporate in a big way. 2012 will only see more inclusion of social media in e-learning systems across India. As Mint reports, about a quarter of business proposals approved by one of the largest [...]

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8 Awesome Tools for Marketers!

by guest
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Modern marketers can be easily compared to superheroes. The job that used to boil down to a simple exchange of goods for money somewhere at a fairground several hundred years ago has become a genuine art. Nowadays it involves creativity, good command of at least one foreign language, ability to analyze the tendencies …

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Top 5 reasons you MUST get Life Insurance!

by Kaushambi
Life Insurance-001

You might have a great investment strategy of dividing your risks and increasing returns between mutual funds, recurring deposits, shares and debentures, gold and silver and much more, but have you considered Insurance? We’re not talking about the host of insurance policies available out there on travel, automobiles and home, we’re talking about the all [...]

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10 Most Popular Smartphones with Indians in 2011!

by Kaushambi
samsung-galaxy-s-ii

The best part of the Smartphone market in India going berserk is that customers have been at the receiving end of all the benefits. Features, versions of operating systems and performance statistics are being notched up by the day, bringing prices to a competitive war. While some smartphones are clearly made for showing off, others [...]

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Top 10 Indian bestselling business books of 2011!

by Kaushambi
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A list of the top 10 bestselling books of 2011 in India would typically include the well known names of Chetan Bhagat, Amish and their likes. But a list of bestselling books in the business category is rare. Let’s take a look at the Top 10 business bestselling books in India in 2011, with a [...]

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Top 10 B-schools of India in 2011!

by Kaushambi
B-Schools-001

A list of the best B-schools in India is not only popular and a favorite on Trak.in since many years, but also a list which is widely awaited and read throughout the country. Here is a comprehensive list giving a snapshot of the top players this year, as rated by a combination of reliable sources. [...]

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Top 10 Bollywood films of 2011 [Commercial Success]

by Kaushambi
RA-One

Yearly countdown lists are incomplete without Bollywood coming into the picture. A first of sorts on Trak.in, this list takes a look at the top Bollywood films of 2011 purely from the commercial point of view, in no particular order. [Note: We have taken approx. gross earnings figures from Wikipedia, as they are the most [...]

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10 Tips for Indian Businesses to help close an International Sale

by guest
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Businesses in India are doing increasingly more and more business with international companies. There are a variety of tips that Indian companies can use to help close an international sale. Here are 10 tips to help close your company’s next international deal: 1. Identify Benefits Indian businesses must …

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What India & World Searched in 2011 – Google Zeitgeist!

by Arun Prabhudesai
fastest-searches

The much awaited Google’s recap of what the world searched in 2011 popularly called as Google Zeitgeist has been released. The searches are also presented in beautiful interactive format which allows user to see the popular searches segregated by Countries, regions and even by the month when a particular key phrase was popular! Most …

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5 Social Media lessons every Business may want to learn!

by Kaushambi
social-media-tags-new

Every other business uses social media these days. So what about it? What makes you different? What do you need to understand about social media that others haven’t? Check out these top 5 lessons that every business must learn about social media and how that can set you apart. …

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5 ways to teach kids financial literacy!

by Kaushambi
financial-literacy

Making your kids financially literate is a herculean task because there is never a right time to start. As soon as your kids start learning how to count and go to school, they are bound to be exposed to the various facades and complexities of money. Before that happens, make sure you start teaching your [...]

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Top 5 personal finance goals for singles in India!

by Kaushambi

Are you single? Well that’s great because you are living a free and adventurous life at the moment. But have you thought of the financial responsibility that awaits you the very minute you tie the knot? Take advantage of this period where you have to spend and save for only one, as opposed to two [...]

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Top 10 Indian businesswomen of 2011!

by Kaushambi
ChandaKochar

The number of influential women in Indian business is increasing by the score. Whether it is in the media, banking sector, education, manufacturing or financial services, it is difficult to ignore the presence of businesswoman in India. Let’s take a look the ladies who feature in the top 10 list for 2011, in …

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