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    Per Capita Consumption of Electricity in India [State-wise Chart]

    by Arun Prabhudesai

    Government of India recently released per capita consumption of Electricity in India and it makes for an an interesting reading.  The State of Goa (2004.77 kWh) & Puducherry (1864.5 kWh) account for maximum per capita consumption of electricity. While states of Bihar (117.48 kWh), Manipur ( 207.15 kWh) &

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    India PC Market Share jumps 7.7%, Lenovo Tops!

    by Kaushambi

    Faster growth in semi-urban India is driving growth in the PC Market in India as it expanded by 7.7% in Q1 2012 over Q4 2012. Even as compared to the first quarter of 2011, shipments of PCs grew 3.5%. In the period January-March 2012, 26.3 lakh PCs were shipped,

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    India’s Mobile Banking Adoption highest in World!

    by Arun Prabhudesai

    Mobile Banking has really caught up in India – according to recently conducted survey by ACI Worldwide, 76% of Indian mobile respondents used their mobiles for banking in last 6 months. This percentage is highest across the world. Comparatively, only 38% respondents from US, and 31% from UK used

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    Customers: Delight them, to win them!

    by guest

    The Instagram story amused many. What amused me was not the amount of money that went in to its acquisition but how delightful were the users. However, building a good product and just that is not going to always win you happy customers, at least not in a SaaS

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    GoldSpot, Postman and Gaylords: 3 iconic brands that need to be brought back

    by Dr Vikram Venkateswaran

    In the history of Indian brands there have been many brands that have disappeared over a period of time. Some of them have disappeared for the right reasons but there are some that may need to be brought back. Here in this piece I want to discuss three such

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    Indian Railways to offer Wi-Fi on Trains, ISRO clears Satellite connectivity

    by Kaushambi

    Currently, tech savvy train commuters have only one option to access internet while travelling on trains in India – through their mobile handsets or by using a broadband stick that plugs into a USB drive. However we all know that getting a strong signal throughout a train journey is

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    New Consumer centric Digital Cable TV regulations released by TRAI

    by Arun Prabhudesai

    Telecom Regulatory Authority of India yesterday released regulations for Digital Cable & Broadcasting services – and it should put smile of Television viewers. It also addresses many disputes between Cable Operators & Channel Broadcasters. The regulations called “Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Television Systems) Regulations,

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    Microsoft is “Most Attractive Employer” in India [Randstad Survey]

    by Arun Prabhudesai

    Microsoft was ranked the Most Attractive Employer to work for in 2012 by Global HR services company Randstad. Microsoft has won this award 2nd year running! The survey by Randstad was conducted amongst a large audience of 8,500 respondents from over 150 biggest employers in the country, to find

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    Why single view of the customer is a myth in India?

    by Dr Vikram Venkateswaran

    When I came back to India for good, I choose to settle down in Bangalore. One of the first things I did was to get a mobile connection and the service provider I choose was Air Tel. Now I have been an Airtel customer for 10 years and I

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    How Indian brands are using mystery shopping services

    by Kaushambi

    Mystery shopping has been around in India for almost a decade now. For the uninitiated, it is a method of market research used by corporates or smaller businesses as a metric for the quality of their products and services, usually within the retail sector. Mystery shopping is also used

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