Home » India » consumer

consumer

Customer Acquisition through Social Media!

by Kaushambi on February 7, 2012 |

Tata Docomo FB Page

It was interesting to read in a recent ET report that auto giants like Maruti Suzuki, Hyundai and Tata Motors India are planning to make refreshed efforts in 2012 to tap their existing and potential customer base through Twitter, Facebook and other social media platforms. As per the report ‘E-Marketing Outlook in India for 2012′ [...]

{ 4 comments }

Wow! Indians most willing to donate to Wikipedia…

by Arun Prabhudesai
Reasons_for_donating_to_Wikipedia

This is one news that has made me really happy – According to the study published by Wikimedia, Indians have expressed strongest desire to donate to Wikipedia. Over 42% of Indians are willing to donate as compared to 33% Americans. Wikipedia concluded its annual fundraising on January 2nd and raised a record-breaking USD 20 …

Continue Reading →

UIDAI Phase III Approved & Funded – 20 Cr. Aadhaar cards to be released by March!

by Editorial Staff
aadhar

Its nice to see that UIDAI is not only back on tracks, but they are now aggressively setting targets to achieve. Here is a statement released by Government yesterday, The Cabinet Committee on Unique Identification Authority of India related issues (CC-UIDAI) today approved commencement of Phase-Ill of the UID scheme …

Continue Reading →

Letter to Sachin Bansal : CEO/Founder, Flipkart.com

by Arun Prabhudesai
image

Arun’s Note: I have been a regular customer of Flipkart for over couple of years now and have had pleasant experiences with them in 9 out of 10 transactions I have conducted. I had one real bad experience (about a year back), when it came to refund. I did not write about it back then, [...]

Continue Reading →

How the internet is affecting Indian teens…

by Kaushambi
internet-teenagers-001

Notwithstanding the fact that the Internet has changed the world, there is a particular age segment which has been taken by storm – teenagers! Here’s a no-nonsense look into how internet has affected the lives of Indian teenagers. Knowledge and information The first thought that comes to mind when thinking about …

Continue Reading →

Top 5 reasons you MUST get Life Insurance!

by Kaushambi
Life Insurance-001

You might have a great investment strategy of dividing your risks and increasing returns between mutual funds, recurring deposits, shares and debentures, gold and silver and much more, but have you considered Insurance? We’re not talking about the host of insurance policies available out there on travel, automobiles and home, we’re talking about the all [...]

Continue Reading →

Indian Govt. to enable all Public Services through Mobile Devices [Mobile Governance Framework]

by Arun Prabhudesai
m-governance framework

Government of India yesterday released “Framework of Mobile Governance report”, an extension of National e-Governance Plan (NeGP), that may potentially bring about massive changes in the way Indian citizens access public services. The Mobile Governance Framework is laid down taking into cognizance India’s huge mobile phone subscriber base of over 870 million. It …

Continue Reading →

HP Vayu – Potentially Revolutionary Cheap Internet on TV device!

by Arun Prabhudesai
image

Aakash is history – There is another device in the making that may prove to be more revolutionary than Ultra Cheap Aakash. According to ToI story researchers at HP have created a mass internet access device that enables people access internet content on even the most basic TV sets and manage all screen operations using [...]

Continue Reading →

TRAI’s new guidelines to Telecom Companies – How to publish Tariff Plans!

by Arun Prabhudesai
tarrif plans-001

From an Indian mobile consumer point of view, last few months have been great. TRAI has been coming up quite a few directives that are pro-consumers. At the same time, for telecom companies, it is a nightmarish period – these new TRAI directives are adding to their woes on already burdened Telco’s. The new directive [...]

Continue Reading →

How kids can use social media to boost their performance in school…

by Kaushambi
socail-media-school

The power of social media has still not been harnessed in Indian classrooms as much as it should be. Schools and educational institutions are busy banning Facebook, Twitter and other social media platforms rather than seeing how they can be integrated into the curriculum. Kids on the other hand are caught between using …

Continue Reading →

Benefits of reading ebooks over traditional hard covers!

by Kaushambi
ebook reader

Many small and large bookstores alike are facing difficult times and are on the verge of closing down. And one of the major reason has been the proliferation of Ebook readers. Amazon’s Kindle has become so popular with readers, that they now cant stay away from it. One of my friends who is a voracious [...]

Continue Reading →

A biggie! Ambitious UID project may be shelved!

by Arun Prabhudesai
aadhar

This is big and something very unexpected – According to the story that has appeared in India Today, the ambitious Unique Identification Project may soon be shown the door by Parliament Committee. The reason given by the committee was – The UID project is directionless! This report is quite surprising given the fact that UID [...]

Continue Reading →

Top 5 great tools to have for a paperless office!

by Kaushambi
image

While many are in the rush to turn their offices from physical to virtual, there are some of us who may still be bound by an office with a real address. But in order to make the most of your office, the best way is to go paperless. Here are some tools you should use [...]

Continue Reading →

How to File RTI application [where, how, who & what]

by Kaushambi
RTI

We have been wanting do this post for sometime now, simply because the more people know about RTI and actively use it, the more each one of us are doing our bit to curb corruption and wrong practices in Government Department. RTI indirectly ensures that all Government departments adhere to legal processes and systems and [...]

Continue Reading →

Do Indian brands value customer loyalty?

by Dr Vikram Venkateswaran
brand loyalty

India is a growth market. As a growth continues, Indian brands continue to add new customers. In the middle of all this growth customer service remains as poor as ever. As a matter of fact some brands even encourage customers from leaving the brand. Recently I was talking to a class mate of mine …

Continue Reading →
Page 1 of 121234...10...Last »
who's online