Branding

Brands are created with a lot of investment – both in time and money. But the hard-earned brand of the business is put to risk when it comes to protection.

Startups in India face a set of unique challenges due to the lack of innovation and entrepreneurial culture in the country. Over the past decade, there has been a transition in the mindset of the youth.

Indian retail is one of the fastest growing industries in India and contributes massively to the Indian growth story. By 2020, the industry is expected to reach the $1.1 trillion mark, and right now contributes 10% to the country’s overall…

Internet is peppered with examples of how brands have made some huge blunders on Social Media. When hitting the publish button on your brand’s social media page, make sure you never make the below mentioned mistakes: Mixing your…

afaqs! has just announced their 11th Buzziest Brand of India list, and there are some surprising results this year. Flipkart, which was the buzziest brand last year, has been dethroned by Amazon which has been hailed as India's Buzziest…

Tata Consultancy Services (TCS), which is world’s 10th largest IT service provider having a market capital of $80 billion (Rs 5,36,000 crore) has now been declared as world’s most ‘powerful’ IT services brand. Leading brand valuation…

Tata continues to reign as India’s #1 brand in InterBrand’s recent “Top 30 Brands of 2015” list. Last year as well, Tata was ranked #1. Reliance and Airtel are rankled #2 and #3 positions, which has remained unchanged from 2014.…

As per the findings of Accenture, $331 billion of revenue is lost, solely due to poor customer service experience by customers. Such is the magnitude of this problem, that 88% of Indian customers are likely to switch atleast one company due…

Brand India is now worth $2.16 trillion, which makes us World’s 7th most valuable national brand. As per a study conducted by Brand Finance, a London based brand valuation and strategy consultant, it was found that India has increased…

After a series of flip-flops, Indian Govt. finally admitted that Ankit Fadia is indeed a brand ambassador for Digital India mission; albeit only for a year. Being a brand ambassador for an important mission like Digital India is a…