Brand Ambassadors

I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked…

Trak.in has had a relatively slower last week, thanks to string of holidays for Ganesh Celebrations. However, we did have some very buzzing posts - Here take a look. It looks like we will have some respite from corruption thanks to “Anna…

MS Dhoni and Anna Hazare could not be more in contrast with each other. One came with a reputation of drinking 6 liters of milk every day, the other with a reputation for non violent ‘satyagraha’ and fasting as means of protest. MS Dhoni…

Brand ambassadors are commonly used by companies across the world to personify their brands. Be it Shahrukh Khan for Santro Zip, Sachin for Boost or Hrithik for John Players, brand ambassadors are a way people easily associate themselves…