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Every month there is a new survey that comes out with statistics that are either surprising or outright ridiculous. Today Times of India reports based on a survey conducted by IMRB International - The I-Cube 2007 - that small towns are driving the boom in India.

Yes, it is not a one day match, it is going to be a long and hard fought Test match. One that Indian consumers are going to watch closely with excitement. The Indian retail sector is on the cusp of a change, a very big change. This change is going to affect thousands of Kirana store owners, small and big traders and Indian consumers alike.