ASCI

Final guidelines for influencer advertising on digital media have been unveiled by the Advertising Standards Council of India (ASCI). Guidelines For Digital Media Feedback from all stakeholders – advertisers, agencies,…

Advertisers asked to back their claims with evidence, failing to do which may attract penal action We all know first-hand how advertisements are plagued with claims that are not substantiated by evidence or proof. In a bid to protect…

The new plan from Airtel will offer a total data of 246 GB data for a period of 82 days and will also cover unlimited voice calls and 100 free SMS per day.

Advertisements are basically marketing messages, meant for promoting a service, product or idea in the most creative manner. Sometimes, the makers take too much creative liberty invoking anger and controversy all around. Here are 5 such…

Despite a huge surge and growth in India’s population rate, our Govt. believes that we are not ‘mature’ enough to digest some humble & beneficial condom ads

False advertisements are a serious menace to people's well-being. In absence of education, they have the potential to harm the health of people!

For the month of January 2017, Advertising Standards Council of India (ASCI) received a total of 191 complaints against leading brands for broadcasting misleading and deceptive advertisements. The complaints were received by Customer…

Advertising Standards Council of India (ASCI) has become hyper-active in identifying misleading ads, once again. In a strict directive, it has asked Airtel to either withdraw or modify their ‘fastest network’ advertisement, for which…

The face-off between Baba Ramdev and Advertising Standards Council of India (ASCI) is all set to become murkier in the coming days. After ASCI rapped Patanjali for broadcasting misleading advertisements last month, Baba Ramdev has…

Advertising Standards Council of India (ASCI) has again rapped Yoga guru Ramdev’s company Patanjali for broadcasting misleading advertisements of their products. This time, the scolding came for four of their best selling products:…