App economy

App Annie, one of the leading providers of mobile app analytics and insights reported a massive increase in application usage, globally. While 1 trillion hours of global app usage has been recorded by them in 2016, India has emerged…

Localytics, a mobile app research company has carried out an interesting study on app abandonment and retention and based on the data, they have asked a crucial question: Are mobile apps a sustainable business model? As per their…

There is an app for that – this phrase has become popular for a reason…and reason is simple…it is THE TRUTH – there is a mobile app for everything! However, we Indians don’t go overboard when it comes to installing apps on our…

Many are now focusing on India’s fast growing App development ecosystem. We recently saw Google launching online courses to enhance the quality of apps created by Indians. Though there are thousands of app created by Indians, they’re…

A report titled “India on the Go- Mobile Internet Vision Report 2017” by Internet and Mobile Association of India (IAMAI) and KPMG has brought to light the magnitude of change in usage of Internet through mobile. The Indian mobile story…

In 2007, iPhone was launched. It was beginning of an epic change in the way mobile impacted our life and more importantly, it paved way for a new generation of programmers. Ecosystems changed and so did the way money was earned. Prior to…