• Brand India is on a roll – The West getting even more interested?

    by Ankit Agarwal

    Amidst all the recession and the economic downturn hulla boo in recent times , one major positive has been the resurgence of India as a nation to reckon with. Not that India was not walking shoulder to shoulder (at least in some areas) with the global leaders, but the

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    A branding faux pas by DGCA – and why crowd sourcing may not for everyone

    by Arun Prabhudesai

    I am a staunch believer of Crowd Sourcing or the power of many. The potential of tapping into the minds and creativity is huge and can bear fruits. More so, if the initiative is for defining the Brand who better than the end user/customer. In the end, it is

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    Finance Friday: Why Should The Investor Suffer From Scams Like Pyramid Saimira

    by Arun Prabhudesai

    It is said that Bad News spreads like wild fire. Throw Stock Markets in the mix and the fire turns into forest fire burning down tons of cash. The Indian Stock Markets have been doing rather well hovering around 16k levels for some time now with short-lived bear/bull rallies.

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    Sixth Sense For Real and Open Source Too

    by Arun Prabhudesai

    If Hollywood Sci-Fi movies make you jump from you seats and be in awe of the hero using gizmos that are seemily out of this world, here is something that is as good as the mind blowing technology that you see on screen but this time it is for

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    BCCI getting bigger than Manchester United in sponsorship?

    by Arun Prabhudesai

    BCCI (Board of control for cricket in India) is undoubtedly the richest Cricket Control board in the world. The earnings have multiplied many times, thanks to the money spinning brain child of Mr.Lalit Modi – Indian Premier League (IPL) . The structure of the IPL was much on the

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    Broadband for Rural India

    by Arun Prabhudesai

    You must be joking right? When seamless broadband connectivity is a dream even for the urban population, how is the broadband going to spread to the rural areas with little or no infrastructure in place. But, BSNL is out there to change the notion and kick start a project

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    Unilever goes Crowd Sourcing for their new TV & Ad Campaign

    by Arun Prabhudesai

    I have been a staunch supporter of Crowd sourcing ever since I hopped on to twitter. The ability to utilize the brains of a group of people collectively for a solution is indeed powerful. In my previous discussion on Crowdsourcing providing the winning edge , the discussions hinted that

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    Finance Friday: How Infosys made Billions – Made Millions for its shareholders too !

    by Arun Prabhudesai

    Infosys – The IT bellwether was instrumental in putting Indian IT prowess on the global map. Mr. Narayana Murthy, a first generation entrepreneur executed his dream to perfection. Today, the multi-billion dollar company gives you no idea that it originated in a dinky garage. The last post on Why

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    ZooZoos –Out From the Chatter Box and On to your clothes

    by Arun Prabhudesai

    Can you think of an advertisement campaign that became a phenomenon? Rather, an advertisement character that caught the eyeballs of one and all? I am sure you don’t have to think too much and probably already have the answer – An advertising phenomenon during this year’s IPL T20 tournament.

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    Why Warren Buffet Makes Money and You Don’t

    by Arun Prabhudesai

      Yes, You. For the matter it includes me too but the title seems catchy that way ! Jokes apart, what is it that out of so many people invested in the Stock Markets only a few make a real fortune out of it? As a matter of fact,

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